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~person:"Mulken, Margot van"
~person:"Sridhar, Shrihari"
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Print advertising
9
Printwerbung
9
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6
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4
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4
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3
Estimation
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Mulken, Margot van
Sridhar, Shrihari
Reid, Leonard N.
6
Sonnac, Nathalie
5
Zotos, Yorgos
5
Gabszewicz, Jean Jaskold
4
Gierl, Heribert
4
Kaiser, Ulrich
4
McQuarrie, Edward F.
4
Phillips, Barbara J.
4
Torres, Ivonne M.
4
Carlson, Les
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Chattopadhyay, Tuhin
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Depken, Craig A.
3
Dewenter, Ralf
3
Dianoux, Christian
3
Gröppel-Klein, Andrea
3
King, Karen Whitehill
3
Laroche, Michel
3
Laussel, Didier
3
Lepkowska-White, Elzbieta
3
Linhart, Zdenek
3
Mogaji, Emmanuel
3
Neijens, Peter C.
3
Olsen, G. Douglas
3
Pieters, Rik
3
Pracejus, John W.
3
Richard, Marie-Odile
3
Sierra, Jeremy J.
3
Smit, Edith
3
Smit, Edith G.
3
Smith, Ken
3
Wedel, Michel
3
Abraham, Katharine G.
2
Baccarella, Christian V.
2
Bajde, Domen
2
Bao, Yeqing
2
Bartikowski, Boris
2
Beerli-Palacio, Asunción
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
International advertising and communication : current insights and empirical findings
1
JMM : the international journal on media management
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and economics : QME
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
9
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1
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9
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9
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1
Rising prices under declining preferences : the case of the U.S. print newspaper industry
Pattabhiramaiah, Adithya
;
Sriram, S.
;
Sridhar, Shrihari
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 97-122
Persistent link: https://www.econbiz.de/10011818467
Saved in:
2
Is online newspaper advertising cannibalizing print advertising?
Sridhar, Shrihari
;
Sriram, S.
- In:
Quantitative marketing and economics : QME
13
(
2015
)
4
,
pp. 283-318
Persistent link: https://www.econbiz.de/10011445828
Saved in:
3
Cultural differences? : visual metaphor in advertising ; comprehension and tolerance of ambiguity in four European countries
Hooft, Andreu van
;
Mulken, Margot van
;
Nedertigt, Ulrike
- In:
The changing roles of advertising : [extended versions …
,
(pp. 351-364)
.
2013
Persistent link: https://www.econbiz.de/10009773933
Saved in:
4
The bricks that build the clicks : newsroom investments and newspaper online performance
Tang, Yihui
;
Sridhar, Shrihari
;
Thorson, Esther
; …
- In:
JMM : the international journal on media management
13
(
2011
)
2
,
pp. 107-128
Persistent link: https://www.econbiz.de/10009267484
Saved in:
5
Rhetorical figures in German and Dutch print advertisements
Mulken, Margot van
;
Toorn, Lydia van
- In:
Kooperation und Effizienz in der …
,
(pp. 219-231)
.
2008
Persistent link: https://www.econbiz.de/10003700688
Saved in:
6
Rhetorical figures in German and Dutch print advertisements
Mulken, Margot van
;
Toorn, Lydia van
- In:
Kooperation und Effizienz in der …
,
(pp. 219-231)
.
2006
Persistent link: https://www.econbiz.de/10003323062
Saved in:
7
Rhetoric in advertising : attitudes towards schemes and tropes in text and image
Enschot, Renske van
;
Hoeken, Hans
;
Mulken, Margot van
- In:
International advertising and communication : current …
,
(pp. 142-162)
.
2006
Persistent link: https://www.econbiz.de/10003378115
Saved in:
8
Is more complex better? : verbo-pictoral rhetorical figures in magazine advertisements
Enschot, Renske van
;
Hoeken, Hans
;
Mulken, Margot van
- In:
Advertising and communication : proceedings 4th …
,
(pp. 82-89)
.
2005
Persistent link: https://www.econbiz.de/10003353614
Saved in:
9
Interaction of word and image in advertising and consumer response
Mulken, Margot van
;
Bergen, Geertje van
;
Oldenkamp, Elise
- In:
Advertising and communication : proceedings 4th …
,
(pp. 90-95)
.
2005
Persistent link: https://www.econbiz.de/10003353619
Saved in:
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