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~person:"Murray, Noel M."
~person:"Popescu, Ioana"
~person:"Rajagopal"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Sales promotion"
~subject:"Theory"
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Konsumentenverhalten
Sales promotion
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Hörfunkwerbung
8
Radio advertising
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6
Revenue-Management
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Murray, Noel M.
Popescu, Ioana
Rajagopal
Schmidtke, Richard
7
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4
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4
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3
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2
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Faculty & research / Insead : working paper series
3
International journal of retail & distribution management
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
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ECONIS (ZBW)
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Impact of radio advertisements on buying behaviour of urban commuters
Rajagopal
- In:
International journal of retail & distribution management
39
(
2011
)
7
,
pp. 480-503
Persistent link: https://www.econbiz.de/10009240868
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2
Stochastic revenue management models for media broadcasting
Araman, Victor F.
(
contributor
);
Popescu, Ioana
(
contributor
)
-
2007
-
Rev.
Persistent link: https://www.econbiz.de/10003662212
Saved in:
3
Stochastic revenue management models for media broadcasting
Araman, Victor
(
contributor
);
Popescu, Ioana
(
contributor
)
-
2007
-
Rev.
Persistent link: https://www.econbiz.de/10003565157
Saved in:
4
Stochastic revenue management models for media broadcasting
Araman, Victor
(
contributor
);
Popescu, Ioana
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003364411
Saved in:
5
Public policy relating to consumer comprehension of television commercials : a review and some empirical results
Murray, Noel M.
- In:
Journal of consumer policy : consumer issues in law, …
16
(
1993
)
2
,
pp. 145-170
Persistent link: https://www.econbiz.de/10001158161
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