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~person:"Natter, Martin"
~person:"Spann, Martin"
~subject:"Preismanagement"
~subject:"Revenue management"
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Preismanagement
Revenue management
Low-cost strategy
5
Niedrigpreisstrategie
5
Pricing strategy
4
Consumer behaviour
2
Konsumentenverhalten
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Rabatt
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Pay-what-you-want
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Personalized price promotions
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Preisdifferenzierung
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Preistheorie
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Price discrimination
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Natter, Martin
Spann, Martin
Piga, Claudio A.
5
Alderighi, Marco
4
Biswas, Abhijit
4
Guha, Abhijit
4
Sinitsyn, Maxim
4
Hviid, Morten
3
Kukar-Kinney, Monika
3
Shaffer, Greg Eric
3
Verma, Swati
3
Özer, Özalp
3
Adida, Elodie
2
Aspara, Jaakko
2
Bilotkach, Volodymyr
2
Carlson, Jeffrey R.
2
Cento, Alessandro
2
Chen, Haipeng
2
Cheng, Andong
2
Christ, Steffen
2
Dresner, Martin
2
Frazão, Jessica
2
Gaggero, Alberto A.
2
Gauri, Dinesh Kumar
2
Grewal, Dhruv
2
Hardesty, David M.
2
Jiang, Juncai
2
Jiménez, Juan Luis
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Liu, Qihong
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Malighetti, Paolo
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Moreno, Luis
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Nicolini, Marcella
2
O'Connell, John F.
2
Oliveira, Alessandro V. M.
2
Perdiguero, Jordi
2
Redondi, Renato
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Ruffle, Bradley J.
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Sherman, Arie
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Marketing letters : a journal of research in marketing
1
OR spectrum : quantitative approaches in management
1
Revenue Management
1
Review of managerial science
1
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ECONIS (ZBW)
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Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
2
Sampling, discounts or pay-what-you-want : two field experiments
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 327-334
Persistent link: https://www.econbiz.de/10010427984
Saved in:
3
To divide or not to divide? : the impact of partitioned pricing on the informational and sacrifice effects of price
Völckner, Franziska
;
Rühle, Alexander
;
Spann, Martin
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 719-730
Persistent link: https://www.econbiz.de/10009579976
Saved in:
4
Pricing of flexible products
Mang, Stefan
;
Post, David
;
Spann, Martin
- In:
Review of managerial science
6
(
2012
)
4
,
pp. 361-374
Persistent link: https://www.econbiz.de/10009629758
Saved in:
5
Interaktive Preismaßnahmen bei Low-Cost-Fluglinien
Spann, Martin
;
Klein, Joachim
;
Makhlouf, Karim
; …
- In:
Revenue Management
,
(pp. 53-77)
.
2005
Persistent link: https://www.econbiz.de/10002990705
Saved in:
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