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~person:"Natter, Martin"
~subject:"Beziehungsmarketing"
~subject:"Competition"
~subject:"Low-cost strategy"
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Beziehungsmarketing
Competition
Low-cost strategy
Niedrigpreisstrategie
2
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2
Pricing strategy
2
Rabatt
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Rebate
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Natter, Martin
Elhauge, Einer
12
Wickelgren, Abraham L.
8
Calzolari, Giacomo
4
Denicolò, Vincenzo
4
Biswas, Abhijit
3
Chioveanu, Ioana
3
Greenlee, Patrick J.
3
Guha, Abhijit
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Kukar-Kinney, Monika
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Schwartz, Marius
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Shy, Oz
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Zenger, Hans
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Ai, Xingzheng
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Aspara, Jaakko
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Aydinliyim, Tolga
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Basso, Leonardo J.
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Bauer, Cosima
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Borri, Nicola
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Briglevics, Tamás
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Cai, Fengyan
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Carlson, Jeffrey R.
2
Carlton, Dennis W.
2
Cheng, Andong
2
Clements, Matthew T.
2
DeGraba, Patrick
2
DeGraba, Patrick J.
2
Dietrich, Martin
2
Filiz-Ozbay, Emel
2
Fritz, Wolfgang
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Frondel, Manuel
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Gabel, Sebastian
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Gauri, Dinesh Kumar
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Glöckner, Andreas
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Greer, Katja
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Hardesty, David M.
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He, Haojia
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Johnson, Joseph
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Knaf, Michael
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Köhler, Sven
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Li, Zonghuo
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
OR spectrum : quantitative approaches in management
1
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ECONIS (ZBW)
2
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Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
2
Sampling, discounts or pay-what-you-want : two field experiments
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 327-334
Persistent link: https://www.econbiz.de/10010427984
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