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~person:"Naudé, Peter"
~subject:"Beschwerdemanagement"
~subject:"Konsumentenpräferenzen"
~subject:"Lieferantenmanagement"
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Beschwerdemanagement
Konsumentenpräferenzen
Lieferantenmanagement
B-to-B-Marketing
21
Business-to-business marketing
21
Supplier relationship management
11
Business network
8
Unternehmensnetzwerk
8
Beziehungsmarketing
6
Relationship marketing
6
Confidence
3
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Aerospace industry
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B2B analytics
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B2B networks
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B2B relationships
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Bauwirtschaft
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Naudé, Peter
Svensson, Göran
20
Kleinaltenkamp, Michael
18
Ulaga, Wolfgang
12
Kowalkowski, Christian
10
Sharma, Arun
10
Sharma, Piyush
10
Homburg, Christian
9
Johnston, Wesley J.
9
Keränen, Joona
9
Casidy, Riza
8
Corsaro, Daniela
8
Høgevold, Nils M.
8
Jacob, Frank
8
Henneberg, Stephan
7
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Rodríguez, Rocío
7
Sridhar, Shrihari
7
Agnihotri, Raj
6
Backhaus, Klaus
6
Brennan, Ross
6
Holmlund, Maria
6
Jalkala, Anne
6
La Rocca, Antonella
6
Nyadzayo, Munyaradzi W.
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Voeth, Markus
6
Zolkiewski, Judy
6
Andersen, Poul Houman
5
Bag, Surajit
5
Barnes, Bradley R.
5
Chatterjee, Sheshadri
5
Christodoulides, George
5
Cova, Bernard
5
Ehret, Michael
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Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of business-to-business marketing
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
11
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1
Examining the dark force consequences of AI as a new actor in B2B relationships
Keegan, Brendan James
;
Iredale, Sophie
;
Naudé, Peter
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 228-239
Persistent link: https://www.econbiz.de/10014454897
Saved in:
2
Business
to
business
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Saved in:
3
Relationships and networks as examined in Industrial Marketing Management
Naudé, Peter
;
Sutton-Brady, Catherine
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 27-35
Persistent link: https://www.econbiz.de/10012064159
Saved in:
4
An empirical investigation of network-oriented behaviors in
business-to-business
markets
Thornton, Sabrina C.
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 167-180
Persistent link: https://www.econbiz.de/10011374562
Saved in:
5
Do supplier perceptions of buyer fairness lead to supplier sales growth?
Zaefarian, Ghasem
;
Najafi-Tavani, Zhaleh
;
Henneberg, Stephan
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 160-171
Persistent link: https://www.econbiz.de/10011448092
Saved in:
6
Heterogeneity in the quality-satisfaction-loyalty framework
Human, Gert
;
Naudé, Peter
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 920-928
Persistent link: https://www.econbiz.de/10010410706
Saved in:
7
Development of special forms of B2B relationships : examining the role of interpersonal liking in developing Guanxi and Et-Moone relationships
Abosag, Ibrahim
;
Naudé, Peter
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 887-896
Persistent link: https://www.econbiz.de/10010410714
Saved in:
8
Operationalizing trust, reliance, and dependence in business relationships : responding to the ongoing naming and cross-level problems
Jiang, Zhizhong
;
Shiu, Eric
;
Henneberg, Stephen
; …
- In:
Journal of business-to-business marketing
20
(
2013
)
4
,
pp. 193-225
Persistent link: https://www.econbiz.de/10010228318
Saved in:
9
Exploring trust vis-à-vis reliance in business relationships : a qualitative analysis in the UK construction industry
Jiang, Zhizhong
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Marketing intelligence & planning
28
(
2010
)
6
,
pp. 706-722
Persistent link: https://www.econbiz.de/10009513558
Saved in:
10
Exploiting the B2B knowledge network : new perspectives and core concepts
Naudé, Peter
;
Henneberg, Stephan
;
Zolkiewski, Judy
; …
- In:
Industrial marketing management : the international …
38
(
2009
)
5
,
pp. 493-494
Persistent link: https://www.econbiz.de/10003871817
Saved in:
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