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~person:"Nyadzayo, Munyaradzi W."
~person:"Ulkuniemi, Pauliina"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Search: subject_exact:"Business-to-business relationship"
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Markenführung
B-to-B-Marketing
13
Business-to-business marketing
13
Lieferantenmanagement
9
Supplier relationship management
9
Beziehungsmarketing
8
Relationship marketing
8
Brand management
5
Brand image
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenimage
4
B2B branding
3
E-commerce
3
Electronic Commerce
3
KMU
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Marketing management
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Marketingmanagement
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SME
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Social Web
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Social web
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Brand
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Business services
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Finland
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Finnland
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Franchisor competence
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Freie Berufe
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Markenartikel
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Online-Marketing
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Professional service firms
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Professional services
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Unternehmensdienstleistung
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Vertriebsweg
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B2B
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B2B brand loyalty
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Article in journal
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English
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Nyadzayo, Munyaradzi W.
Ulkuniemi, Pauliina
Christodoulides, George
6
Brown, Brian P.
3
O'Cass, Aron
3
Sarkar, Soumya
3
Singh, Jaywant
3
Anees-ur-Rehman, Muhammad
2
Baumgarth, Carsten
2
Biedenbach, Galina
2
Casidy, Riza
2
Cassia, Fabio
2
Dash, Satyabhusan
2
De Chernatony, Leslie
2
Donthu, Naveen
2
Ewing, Michael
2
Geigenmüller, Anja
2
Henseler, Jörg
2
Ind, Nicholas
2
Iyer, Pramod
2
Jiang, Yanxin
2
Keränen, Joona
2
Kumar, V.
2
Leek, Sheena
2
Lindgreen, Adam
2
Markovic, Stefan
2
Marquardt, Adam J.
2
Matanda, Margaret J.
2
Mingione, Michela
2
Mohan, Mayoor
2
Paswan, Audhesh
2
Pitt, Leyland F.
2
Rowley, Jennifer
2
Saraniemi, Saila
2
Shabbir, Rizwan
2
Siahtiri, Vida
2
Ugolini, Marta
2
Weerawardena, Jay
2
Zablah, Alex R.
2
Zhang, Jing
2
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
1
Journal of small business and enterprise development
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
5
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1
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
2
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
3
The strategic hybrid orientation and brand performance of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Saraniemi, Saila
;
Ulkuniemi, …
- In:
Journal of small business and enterprise development
24
(
2017
)
3
,
pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
Saved in:
4
Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
Saved in:
5
The role of digital channels in industrial marketing communications
Karjaluoto, Heikki
;
Mustomen, Nora
;
Ulkuniemi, Pauliina
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
Saved in:
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