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~person:"Nyadzayo, Munyaradzi W."
~subject:"E-commerce"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Search: subject_exact:"Business-to-business relationship"
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E-commerce
Konsumentenverhalten
Markenführung
B-to-B-Marketing
6
Business-to-business marketing
6
Lieferantenmanagement
6
Supplier relationship management
6
Beziehungsmarketing
4
Consumer behaviour
4
Relationship marketing
4
Brand image
3
Brand management
3
Markenimage
3
B2B branding
2
Business services
2
Electronic Commerce
2
Franchisor competence
2
Freie Berufe
2
KMU
2
Professional service firms
2
Professional services
2
SME
2
Unternehmensdienstleistung
2
B2B
1
B2B brand loyalty
1
B2B customer engagement
1
B2B customer identification
1
Beschaffung
1
Betriebliche Wertschöpfung
1
Brand
1
Brand citizenship behavior
1
Brand loyalty
1
Brand relationship quality
1
Brand sensitivity
1
Business customer cocreated value
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Business customer virtual interaction
1
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Customer integration
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Article in journal
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English
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Nyadzayo, Munyaradzi W.
Christodoulides, George
7
Brown, Brian P.
6
Casidy, Riza
5
Keränen, Joona
5
Kowalkowski, Christian
5
Mohan, Mayoor
5
Bush, Alan J.
4
Raddats, Chris
4
Ritter, Thomas
4
Sarkar, Soumya
4
Singh, Jaywant
4
Swani, Kunal
4
Aarikka-Stenroos, Leena
3
Backhaus, Klaus
3
Chatterjee, Sheshadri
3
Chaudhuri, Ranjan
3
Corsaro, Daniela
3
Dash, Satyabhusan
3
Elmaghraby, Wedad
3
Gopal, Anandasivam
3
Homburg, Christian
3
Johnston, Wesley J.
3
Karjaluoto, Heikki
3
Koponen, Jonna
3
Krafft, Manfred
3
Moncrief, William C.
3
O'Cass, Aron
3
Rangarajan, Deva
3
Russo, Ivan
3
Saraniemi, Saila
3
Ulaga, Wolfgang
3
Ulkuniemi, Pauliina
3
Wang, Shan
3
Zablah, Alex R.
3
Agnihotri, Raj
2
Alhauli, Abdullah
2
Anaza, Nwamaka A.
2
Anees-ur-Rehman, Muhammad
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Archer, Norman P.
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business research : JBR
1
The journal of business & industrial marketing
1
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All
ECONIS (ZBW)
6
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1
Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby
;
Vel, Prakash
;
Nyadzayo, Munyaradzi W.
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382
Saved in:
2
Customer identification : the missing link between relationship quality and supplier performance
Mohan, Mayoor
;
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 220-232
Persistent link: https://www.econbiz.de/10013206320
Saved in:
3
B2B purchase engagement : examining the key drivers and outcomes in professional services
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
;
Thaichon, Park
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 197-208
Persistent link: https://www.econbiz.de/10012212139
Saved in:
4
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
5
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
6
Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
Saved in:
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