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~person:"Nyffenegger, Bettina"
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Nyffenegger, Bettina
Hoyer, Wayne D.
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Hoyer, Wayne D
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Service brand relationship quality : hot or cold?
Nyffenegger, Bettina
;
Krohmer, Harley
;
Hoyer, Wayne D.
; …
- In:
Journal of service research : JSR
18
(
2015
)
1
,
pp. 90-106
Persistent link: https://www.econbiz.de/10010483436
Saved in:
2
Implementing an intended brand personality : a dyadic perspective
Malär, Lucia
;
Nyffenegger, Bettina
;
Krohmer, Harley
; …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 728-744
Persistent link: https://www.econbiz.de/10009621873
Saved in:
3
Implementing an intended brand personality: a dyadic perspective
Malär, Lucia
;
Nyffenegger, Bettina
;
Krohmer, Harley
; …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 728-745
Persistent link: https://www.econbiz.de/10009997375
Saved in:
4
Emotional brand attachment and brand personality : the relative importance of the actual and the ideal self
Malär, Lucia
;
Krohmer, Harley
;
Hoyer, Wayne D.
; …
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 35-52
Persistent link: https://www.econbiz.de/10009270915
Saved in:
5
Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self
Malär, Lucia
;
Krohmer, Harley
;
Hoyer, Wayne D
; …
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 35-53
Persistent link: https://www.econbiz.de/10009175038
Saved in:
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