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~person:"O'Cass, Aron"
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O'Cass, Aron
Freiling, Jörg
32
Hitt, Michael A.
29
Barney, Jay B.
28
Foss, Nicolai J.
28
Wright, Mike
22
Sanchez, Ron
21
Mahoney, Joseph Timothy
20
Sirmon, David G.
20
Moldaschl, Manfred
19
Helfat, Constance E.
17
Urbano, David
14
Zott, Christoph
14
Crick, James M.
13
Burr, Wolfgang
12
Ketchen, David J.
12
Song, Michael
12
Hunt, Shelby D.
11
Lockett, Andy
11
Meyer, Klaus
11
Peng, Mike W.
11
Peteraf, Margaret A.
11
Ferreira, João J. M.
10
Gersch, Martin
10
Hult, G. Tomas M.
10
Kor, Yasemin Y.
10
Kraus, Sascha
10
Madhani, Pankaj M.
10
Madhavaram, Sreedhar
10
Morgan, Robert
10
Ployhart, Robert E.
10
Ambrosini, Véronique
9
Andersén, Jim
9
Bresser, Rudi K. F.
9
Capron, Laurence
9
Crick, Dave
9
Folta, Timothy B.
9
Goeke, Christian
9
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9
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Journal of strategic marketing
2
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1
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International small business journal : researching entrepreneurship
1
Journal of business research : JBR
1
Journal of marketing management : MM
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ECONIS (ZBW)
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1
Identifying the resource conditions that maximize the relationship between ambidexterity and new product performance
Heirati, Nima
;
O'Cass, Aron
;
Sok, Phyra
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1038-1050
Persistent link: https://www.econbiz.de/10011802533
Saved in:
2
The performance advantages for SMEs of product innovation and marketing resource-capability complementarity in emerging economies
Sok, Phyra
;
O'Cass, Aron
;
Miles, Morgan P.
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
3
,
pp. 805-826
Persistent link: https://www.econbiz.de/10011516342
Saved in:
3
Product resource-capability complementarity, integration mechanisms, and first product advantage
Ahmadi, Hormoz
;
O'Cass, Aron
;
Miles, Morgan P.
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 704-709
Persistent link: https://www.econbiz.de/10010363386
Saved in:
4
The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth
O'Cass, Aron
;
Sok, Phyra
- In:
International small business journal : researching …
32
(
2014
)
8
,
pp. 996-1018
Persistent link: https://www.econbiz.de/10010441219
Saved in:
5
Examining the role of within functional area resource-capability complementarity in achieving customer and product-based performance outcomes
O'Cass, Aron
;
Sok, Phyra
- In:
Journal of strategic marketing
20
(
2012
)
4
,
pp. 345-363
Persistent link: https://www.econbiz.de/10009577753
Saved in:
6
Examining the marketing planning-marketing capability interface and custer-centric performance in SMEs
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahtiri, Vida
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 463-481
Persistent link: https://www.econbiz.de/10009663984
Saved in:
7
Examining market entry mode strategies via resource-based and institutional influences : empirical evidence from a region-within-country economy context
O'Cass, Aron
;
Ngo, Liem Viet
;
Heirati, Nima
- In:
Australasian marketing journal
20
(
2012
)
3
,
pp. 224-233
Persistent link: https://www.econbiz.de/10009624302
Saved in:
8
Explications of political market orientation and political brand orientation using the resource-based view of the political party
O'Cass, Aron
;
Voola, Ranjit
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 627-645
Persistent link: https://www.econbiz.de/10009159892
Saved in:
9
Creating value offerings via operant resource-based capabilities
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
38
(
2009
)
1
,
pp. 45-59
Persistent link: https://www.econbiz.de/10003810415
Saved in:
10
A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing
O'Cass, Aron
- In:
Marketing theory
9
(
2009
)
2
,
pp. 189-208
Persistent link: https://www.econbiz.de/10003862389
Saved in:
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