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~person:"O'Neill, John"
~person:"Su, Na"
~person:"Vives, Aldric"
~subject:"Markenführung"
~subject:"Preismanagement"
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Markenführung
Preismanagement
Hotel industry
27
Hotellerie
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Brand management
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USA
7
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5
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Beziehungsmarketing
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Price elasticity
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dynamic pricing
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O'Neill, John
Su, Na
Vives, Aldric
Dev, Chekitan S.
11
Hunold, Matthias
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Laitenberger, Ulrich
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Law, Chun Hung Roberts
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Kesler, Reinhold
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Lee, Seul Ki
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Mantovani, Andrea
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Mattila, Anna S.
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Noone, Breffni M.
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Piga, Claudio A.
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Denizci Guillet, Basak
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Han, Heesup
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McGuire, Kelly A.
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Oh, Haemoon
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Reggiani, Carlo
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Figini, Paolo
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Gil Saura, Irene
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Guo, Xiaolong
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Jacob Escauriaza, Marta
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Khan, Imran
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Kim, Jinkyung Jenny
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Kim, Minsun
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Kim, Woo Gon
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King, Ceridwyn
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Law, Rob
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Ling, Liuyi
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Martínez-Puertas, Sergio
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Rest, Jean-Pierre van der
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Reynolds, Dennis
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Schlütter, Frank
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Schwartz, Zvi
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So, Kevin Kam Fung
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Sánchez-Pérez, Manuel
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Viglia, Giampaolo
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Tourism economics : the business and finance of tourism and recreation
4
International journal of contemporary hospitality management
2
International journal of hospitality management
2
The Cornell hospitality quarterly
2
Handbook of hospitality strategic management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of vacation marketing
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The brand challenge : adapting branding to sectorial imperatives
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ECONIS (ZBW)
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11
Friendship on social networking sites : improving relationships between hotel brands and consumers
Su, Na
;
Mariadoss, Babu John
;
Reynolds, Dennis
- In:
International journal of hospitality management
51
(
2015
),
pp. 76-86
Persistent link: https://www.econbiz.de/10011413949
Saved in:
12
How to make your Facebook posts attractive : a case study of a leading budget hotel brand fan page
Su, Na
;
Reynolds, Dennis
;
Sun, Bixuan
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1772-1790
Persistent link: https://www.econbiz.de/10011447408
Saved in:
13
Research advances in the building of hotel brands
O'Neill, John
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 253-270)
.
2015
Persistent link: https://www.econbiz.de/10010431231
Saved in:
14
Recent findings regarding hotel brand and strategy
O'Neill, John
;
Mattila, Anna
- In:
Handbook of hospitality strategic management
,
(pp. 203-213)
.
2008
Persistent link: https://www.econbiz.de/10003809035
Saved in:
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