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~person:"O'Neill, John"
~person:"Su, Na"
~person:"Vives, Aldric"
~subject:"Markenführung"
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Search: subject:"Hotel industry"
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Markenführung
Hotel industry
27
Hotellerie
27
Brand management
7
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7
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7
USA
7
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7
Consumer behaviour
5
Konsumentenverhalten
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Price elasticity
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dynamic pricing
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O'Neill, John
Su, Na
Vives, Aldric
Dev, Chekitan S.
11
Han, Heesup
5
Oh, Haemoon
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Gil Saura, Irene
4
Khan, Imran
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Kim, Jinkyung Jenny
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King, Ceridwyn
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Law, Chun Hung Roberts
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Frehse, Jörg
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Lee, Seonjeong
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Qu, Hailin
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Rahman, Zillur
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Ribaudo, Giorgio
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Shin, Hakseung
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Tsai, Yi-Lin
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Šerić, Maja
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International journal of hospitality management
2
Handbook of hospitality strategic management
1
International journal of contemporary hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
The Cornell hospitality quarterly
1
The brand challenge : adapting branding to sectorial imperatives
1
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ECONIS (ZBW)
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1
Do brand-affiliated hotels have lower cash-flow risk?
Liu, Peng
;
O'Neill, John
- In:
The Cornell hospitality quarterly
64
(
2023
)
3
,
pp. 363-380
Persistent link: https://www.econbiz.de/10014312210
Saved in:
2
Image congruity or functional congruity? : the moderating effect from the social visibility of hotel consumption at different price levels
Su, Na
;
Hu, Yaou
;
Min, Hyounae
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
7
,
pp. 961-979
Persistent link: https://www.econbiz.de/10012053389
Saved in:
3
Effects of brand personality dimensions on consumers' perceived self-image congruity and functional congruity with hotel brands
Su, Na
;
Reynolds, Dennis
- In:
International journal of hospitality management
66
(
2017
),
pp. 1-12
Persistent link: https://www.econbiz.de/10011810911
Saved in:
4
Friendship on social networking sites : improving relationships between hotel brands and consumers
Su, Na
;
Mariadoss, Babu John
;
Reynolds, Dennis
- In:
International journal of hospitality management
51
(
2015
),
pp. 76-86
Persistent link: https://www.econbiz.de/10011413949
Saved in:
5
How to make your Facebook posts attractive : a case study of a leading budget hotel brand fan page
Su, Na
;
Reynolds, Dennis
;
Sun, Bixuan
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1772-1790
Persistent link: https://www.econbiz.de/10011447408
Saved in:
6
Research advances in the building of hotel brands
O'Neill, John
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 253-270)
.
2015
Persistent link: https://www.econbiz.de/10010431231
Saved in:
7
Recent findings regarding hotel brand and strategy
O'Neill, John
;
Mattila, Anna
- In:
Handbook of hospitality strategic management
,
(pp. 203-213)
.
2008
Persistent link: https://www.econbiz.de/10003809035
Saved in:
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