//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"O'Reilly, Norm"
~subject:"Canada"
~subject:"Sports marketing"
~subject:"destination image"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Olympic Games"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Canada
Sports marketing
destination image
Sport event
16
Sportveranstaltung
16
Big event
7
Großveranstaltung
7
Sport
6
Sports
6
Designation of origin
5
Herkunftsbezeichnung
5
Kanada
5
Sponsoring
5
Sponsorship
5
Consumer behaviour
4
Konsumentenverhalten
4
Olympic Games
3
Professional sports
3
Profisport
3
Sportmarketing
3
Event marketing
2
Event-Marketing
2
FIFA World Cup
2
Football
2
Fußball
2
Guerilla marketing
2
Guerilla-Marketing
2
Olympics
2
Public relations
2
Tourism
2
Tourismus
2
mega-event
2
place image
2
Öffentlichkeitsarbeit
2
Ambush marketing
1
Americans
1
Amerikaner
1
Arbeitsgruppe
1
Auction theory
1
Auktionstheorie
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
O'Reilly, Norm
Nufer, Gerd
8
Inoue, Yuhei
7
Nadeau, John
7
Parent, Milena M.
7
Popp, Nels
7
Séguin, Benoit
7
Kim, Yu Kyoum
6
Shapiro, Stephen L.
6
Bühler, André W.
5
Filo, Kevin
5
Funk, Daniel C.
5
Grohs, Reinhard
5
Heslop, Louise A.
5
Koenigstorfer, Joerg
5
Breuer, Christoph
4
Chanavat, Nicolas
4
Desbordes, Michel
4
Drayer, Joris
4
Dwyer, Brendan
4
Green, Chris
4
Jensen, Jonathan A.
4
Koronios, Konstantinos
4
Morgan, Ashlee
4
Naraine, Michael L.
4
Yoshida, Masayuki
4
Armenakyan, Anahit
3
Biscaia, Rui
3
Bodet, Guillaume
3
Bouchet, Adrien
3
Breiter Terry, Deborah
3
Byon, Kevin K.
3
Bühler, André
3
Carrillat, François A.
3
Chalip, Laurence Hilmond
3
Cheong, Yunjae
3
Cho, Heetae
3
Cornwell, T. Bettina
3
Dickson, Geoff
3
Doyle, Jason P.
3
more ...
less ...
Published in...
All
International journal of sport management and marketing : IJSMM
4
Journal of sport management : the official journal of the North American Society of Sport Management
2
European Sport management quarterly : ESMQ
1
Marketing intelligence & planning
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
2
It's all about my team : mega-sport events and consumer attitudes in a time series approach
Armenakyan, Anahit
;
O'Reilly, Norm
;
Heslop, Louise A.
; …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 597-614
Persistent link: https://www.econbiz.de/10011645885
Saved in:
3
The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
Saved in:
4
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
5
"Tell me who's your host and I'll tell you who you are" : Olympic Games image before and after the 2008 and 2010 Olympic Games
Armenakyan, Anahit
;
Heslop, Louise A.
;
Nadeau, John
; …
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 71-95
Persistent link: https://www.econbiz.de/10010399912
Saved in:
6
The role of mega-sports event interest in sponsorship and ambush marketing attitudes
MacIntosh, Eric W.
;
Nadeau, John
;
Séguin, Benoit
; …
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10009531609
Saved in:
7
Does hosting the Olympic Games matter? : Canada and Olympic Games images before and after the 2010 Olympic Games
Armenakyan, Anahit
;
Heslop, Louise A.
;
Nadeau, John
; …
- In:
International journal of sport management and marketing …
12
(
2012
)
1/2
,
pp. 111-140
Persistent link: https://www.econbiz.de/10009707197
Saved in:
8
Do fans want their team to be competitive in the sport-term (the next game) or the long-term (the full season), and does the answer affect management decisions?
O'Reilly, Norm
;
Nadeau, John
;
Kaplan, Alan
- In:
European Sport management quarterly : ESMQ
11
(
2011
)
1
,
pp. 73-86
Persistent link: https://www.econbiz.de/10008937433
Saved in:
9
Corporate support : a corporate social responsibility alternative to traditional event sponsorship
Séguin, Benoit
;
Parent, Milena M.
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
7
(
2010
)
3/4
,
pp. 202-222
Persistent link: https://www.econbiz.de/10003972951
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->