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~person:"O'Reilly, Norm"
~subject:"Konsumentenverhalten"
~subject:"Sports marketing"
~subject:"destination image"
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Konsumentenverhalten
Sports marketing
destination image
Sport event
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Sportveranstaltung
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7
Großveranstaltung
7
Sponsoring
6
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Consumer behaviour
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Olympic Games
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mega-event
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O'Reilly, Norm
Nufer, Gerd
13
Funk, Daniel C.
10
Kim, Yu Kyoum
8
Popp, Nels
8
Filo, Kevin
7
Humphreys, Brad R.
7
Inoue, Yuhei
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Ko, Yong Jae
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Shapiro, Stephen L.
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Bühler, André W.
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Grohs, Reinhard
6
Koenigstorfer, Joerg
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Nadeau, John
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Yoshida, Masayuki
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5
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Byon, Kevin K.
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Chanavat, Nicolas
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Drayer, Joris
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Dwyer, Brendan
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Jensen, Jonathan A.
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Kim, Kihan
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Paul, Rodney J.
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Pawlowski, Tim
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Pedersen, Paul M.
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Séguin, Benoit
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Bodet, Guillaume
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Buraimo, Babatunde
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Green, Chris
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Journal of sport management : the official journal of the North American Society of Sport Management
3
International journal of sport management and marketing : IJSMM
2
European Sport management quarterly : ESMQ
1
Marketing intelligence & planning
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
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2
It's all about my team : mega-sport events and consumer attitudes in a time series approach
Armenakyan, Anahit
;
O'Reilly, Norm
;
Heslop, Louise A.
; …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 597-614
Persistent link: https://www.econbiz.de/10011645885
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3
The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
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4
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
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5
"Tell me who's your host and I'll tell you who you are" : Olympic Games image before and after the 2008 and 2010 Olympic Games
Armenakyan, Anahit
;
Heslop, Louise A.
;
Nadeau, John
; …
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 71-95
Persistent link: https://www.econbiz.de/10010399912
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6
The role of mega-sports event interest in sponsorship and ambush marketing attitudes
MacIntosh, Eric W.
;
Nadeau, John
;
Séguin, Benoit
; …
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10009531609
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7
Do fans want their team to be competitive in the sport-term (the next game) or the long-term (the full season), and does the answer affect management decisions?
O'Reilly, Norm
;
Nadeau, John
;
Kaplan, Alan
- In:
European Sport management quarterly : ESMQ
11
(
2011
)
1
,
pp. 73-86
Persistent link: https://www.econbiz.de/10008937433
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8
Experimental design methods in sport management research : the playoff safety bias
O'Reilly, Norm
- In:
Journal of sport management : the official journal of …
25
(
2011
)
3
,
pp. 217-228
Persistent link: https://www.econbiz.de/10009240758
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