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~person:"Oh, Wonseok"
~subject:"Mobile Anwendung"
~subject:"Mobile marketing"
~subject:"Telekommunikationsnetz"
~type_genre:"Article in journal"
~type_genre:"Forschungsbericht"
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Mobile Anwendung
Mobile marketing
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3
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Mobilkommunikation
3
Consumer behaviour
2
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econometrics
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Germany
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Mobile analytics
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Mobile phone
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1
Relationship marketing
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Sucht
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Time use
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Zeitverwendung
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addiction
1
app consumption
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deal-susceptible behaviors
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difference-in-differences
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digital vulnerability
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interdependence
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loyalty programs
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mere exposure
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mobile
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mobile apps
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mobile channel
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mobile customer relationship management (mCRM)
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Oh, Wonseok
Ghose, Anindya
5
Luo, Xueming
5
Han, Sang Pil
4
Park, Yongtae
4
Saura, José Ramón
4
Shankar, Venkatesh
4
Spann, Martin
4
Andrews, Michelle
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Bart, Yakov
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Cui, Xuebin
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Galetsi, Panagiota
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Katsaliaki, Korina
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Kim, Seongcheol
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3
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Smith, Katherine Taken
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Stephen, Andrew T.
3
Varshney, Upkar
3
Verhoef, Peter C.
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Zubcsek, Peter Pal
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Ahluwalia, Punit
2
Ahuja, Vandana
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Alavi, Shirin
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Information systems research : ISR
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Management information systems : mis quarterly
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ECONIS (ZBW)
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When loyalty goes mobile : effects of mobile loyalty apps on purchase, redemption, and competition
Son, Yoonseock
;
Oh, Wonseok
;
Han, Sang Pil
;
Park, Sungho
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 835-847
Persistent link: https://www.econbiz.de/10012298128
Saved in:
2
Mobile app analytics : a multiple discrete-continuous choice framework
Han, Sang Pil
;
Park, Sungho
;
Oh, Wonseok
- In:
Management information systems : mis quarterly
40
(
2016
)
4
,
pp. 983-1008
Persistent link: https://www.econbiz.de/10011612508
Saved in:
3
Excessive dependence on mobile social apps : a rational addiction perspective
Kwon, Hyeokkoo Eric
;
So, Hyunji
;
Han, Sang Pil
;
Oh, Wonseok
- In:
Information systems research : ISR
27
(
2016
)
4
,
pp. 919-939
Persistent link: https://www.econbiz.de/10011629907
Saved in:
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