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~person:"Okazaki, Shintaro"
~person:"Pelsmacker, Patrick de"
~person:"Rozendaal, Esther"
~person:"Yan, Ruiliang"
~subject:"Advertising"
~subject:"Vertriebsweg"
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Search: subject_exact:"Social media marketing"
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Advertising
Vertriebsweg
Internet marketing
48
Online-Marketing
48
Werbung
20
Advertising effects
19
Werbewirkung
19
Consumer behaviour
15
Konsumentenverhalten
15
Social Web
10
Social web
10
Children
9
Kinder
9
Viral marketing
9
Virales Marketing
9
Target group
7
Zielgruppe
7
Marketing management
6
Marketingmanagement
6
Brand management
5
Distribution channel
5
Markenführung
5
Beziehungsmarketing
4
Computerspiel
4
Mobile Business
4
Mobile Marketing
4
Mobile business
4
Mobile communications
4
Mobile marketing
4
Mobilkommunikation
4
Online retailing
4
Online-Handel
4
Relationship marketing
4
Social media
4
Video game
4
advertising
4
Game theory
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English
24
Author
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Okazaki, Shintaro
Pelsmacker, Patrick de
Rozendaal, Esther
Yan, Ruiliang
Jerath, Kinshuk
13
Wilbur, Kenneth C.
12
Bonatti, Alessandro
10
Sayedi, Amin
10
Tucker, Catherine E.
10
Bergemann, Dirk
9
Sahni, Navdeep S.
9
Yang, Yanwu
9
Dwivedi, Yogesh Kumar
8
Hudders, Liselot
8
Katona, Zsolt
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Bellman, Steven
7
Choi, Yung Kyun
7
Fogel, Joshua
7
Ghose, Anindya
7
Johnson, Garrett A.
7
Voorveld, Hilde
7
Anderson, Simon P.
6
Calvano, Emilio
6
Cho, Chang-Hoan
6
Fesenmaier, Daniel R.
6
Goldfarb, Avi
6
Gordon, Brett R.
6
Greenwood, Jeremy
6
Kim, Jooyoung
6
Kumar, Subodha
6
Schultz, Carsten D.
6
Shin, Woochoel
6
Skiera, Bernd
6
Stienmetz, Jason L.
6
Alleman, James H.
5
Arora, Taanika
5
Athey, Susan
5
Balseiro, Santiago R.
5
Boerman, Sophie C.
5
Campbell, Colin L.
5
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Published in...
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International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Advertising worldwide : advertising conditions in selected countries
1
Electronic commerce research
1
Electronic markets : the international journal on networked business
1
European Advertising Academy
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of technology marketing : IJTMkt
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of the Academy of Marketing Science
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
SpringerLink / Bücher
1
The SAGE handbook of marketing ethics
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
24
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1
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
2
Children's vulnerability to advertising : an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
3
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
4
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
5
Parental mediation of children's exposure to online media and advertising
Pelsmacker, Patrick de
;
Daems, Kristien
;
Moons, Ingrid
- In:
The SAGE handbook of marketing ethics
,
(pp. 107-122)
.
2021
Persistent link: https://www.econbiz.de/10012304835
Saved in:
6
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
7
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
8
Media generations and their advertising attitudes and avoidance : a six-country comparison
Goot, Margot J. van der
;
Rozendaal, Esther
;
Opree, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011859330
Saved in:
9
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
10
"Opening" location-based mobile ads : how openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Woudenberg, …
- In:
Journal of business research : JBR
91
(
2018
),
pp. 277-285
Persistent link: https://www.econbiz.de/10011902963
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