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~person:"Olson, Jerry C."
~subject:"Innovation management"
~subject:"United States"
~type:"book"
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Innovation management
United States
Consumer behaviour
7
Konsumentenverhalten
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Marketing management
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Marketingmanagement
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Marketing
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USA
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Olson, Jerry C.
Kotler, Philip
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Hawkins, Del I.
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Kaiser, Harry M.
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Mothersbaugh, David L.
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Perreault, William D.
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Pfeffermann, Nicole
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Best, Roger J.
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Brem, Alexander
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Hartley, Robert F.
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Lamb, Charles W.
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Damania, Richard
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Gatignon, Hubert A.
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Jackson, Lee Ann
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Korzenny, Felipe
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Kurtz, David L.
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Newman, Bruce I.
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Peter, Jerome Paul
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Rajagopal
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Walters, David
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Wilson, R. M. S.
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Allen, Myria
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Antwerpes, Sarah
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Beckman, Theodore N.
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McGraw-Hill/Irwin series in marketing
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ECONIS (ZBW)
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Consumer behavior & marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2010
-
9. ed.
Persistent link: https://www.econbiz.de/10003881387
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2
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2008
-
8. ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10003451556
Saved in:
3
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2005
-
7. ed
Persistent link: https://www.econbiz.de/10001855752
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