Consumer behavior and marketing strategy
J. Paul Peter; Jerry C. Olson
| Year of publication: |
2008 ; 8. ed., [internat. ed.]
|
|---|---|
| Authors: | Peter, Jerome Paul ; Olson, Jerry C. |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill |
| Subject: | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | USA | United States | Verbraucherverhalten | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 555 S. Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| ISBN: | 0-07-125935-X ; 978-0-07-125935-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003451556