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~person:"Orús, Carlos"
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Orús, Carlos
Castronova, Edward
24
Jung, Timothy
17
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Loureiro, Sandra Maria Correia
14
Ruyter, Ko de
11
Rauschnabel, Philipp A.
10
Heller, Jonas
9
Barnes, Stuart J.
8
Chylinski, Mathew
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Flavián Blanco, Carlos
8
Hilken, Tim
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Priddat, Birger P.
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Teuteberg, Frank
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Leimeister, Jan Marco
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ECONIS (ZBW)
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1
Augmented reality filters on social media : analyzing the drivers of playability based on uses and gratifications theory
Ibáñez-Sánchez, Sergio
;
Orús, Carlos
;
Flavián …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 559-578
Persistent link: https://www.econbiz.de/10012817136
Saved in:
2
Enhancing the customer experience with virtual and augmented reality : the impact of content and device type
Orús, Carlos
;
Ibáñez-Sánchez, Sergio
;
Flavián …
- In:
International journal of hospitality management
98
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013198479
Saved in:
3
Impacts of technological embodiment through virtual reality on potential guests' emotions and engagement
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of hospitality marketing & management
30
(
2021
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012423251
Saved in:
4
The influence of scent on virtual reality experiences : the role of aroma-content congruence
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
Saved in:
5
The impact of virtual, augmented and mixed reality technologies on the customer experience
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 547-560
Persistent link: https://www.econbiz.de/10012024008
Saved in:
6
Integrating virtual reality devices into the body : effects of technological embodiment on customer engagement and behavioral intentions toward the destination
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of travel and tourism marketing
36
(
2019
)
7
,
pp. 847-863
Persistent link: https://www.econbiz.de/10012179483
Saved in:
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