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~person:"Orth, Ulrich R."
~person:"Simms, Chris"
~subject:"Absorptive capacity"
~subject:"Cultural identity"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~subject:"new product development"
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Search: subject_exact:"Package"
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Absorptive capacity
Cultural identity
Konsumentenverhalten
Marketingmanagement
new product development
Packaging
9
Verpackung
9
Product design
6
Produktgestaltung
6
Brand image
3
Consumer behaviour
3
Markenimage
3
New product development
3
Produktentwicklung
3
Aesthetic middle
2
Brand management
2
Design attractiveness
2
Design strength
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
International marketing
2
Internationales Marketing
2
Markenführung
2
Package
2
Typeface
2
Ageing
1
Consumer goods industry
1
Consumer motivation
1
Elderly people
1
Ernährungsindustrie
1
FMCG
1
Food and drinks
1
Food industry
1
Frond-end innovation
1
Großbritannien
1
Kaufmotiv
1
Konsumgüterindustrie
1
Kulturelle Identität
1
Lebensqualität
1
Marketing management
1
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Orth, Ulrich R.
Simms, Chris
Spence, Charles
4
Bech-Larsen, Tino
3
Celhay, Franck
3
Clement, Jesper
3
Deng, Xiaoyan
3
Kauppinen-Räisänen, Hannele
3
Khan, Huda
3
Lee, Richard
3
Lockshin, Larry
3
Lunardo, Renaud
3
Petit, Olivia
3
Van Kerckhove, Anneleen
3
Zhang, Dan
3
Adam, Muhammad Amir
2
Aghdaie, Fathollah Amiri
2
Ali, Kamran
2
Aydinliyim, Tolga
2
Beer, Hanli de
2
Bosman, Magdalena
2
Cian, Luca
2
Durif, Fabien
2
Esch, Franz-Rudolf
2
Farrell, Lisa
2
Fry, Tim R. L.
2
Harris, Mark N.
2
Ho, Shuay-Tsyr
2
Kahle, Lynn R.
2
Kempen, Elizabeth
2
Kim, In Kyung
2
Krishna, Aradhna
2
Langner, Tobias
2
Lefebvre, Sarah
2
Limon, Yonca
2
Luomala, Harri T.
2
Orlowski, Marissa
2
Pangburn, Michael S.
2
Rickard, Bradley
2
Rickard, Bradley J.
2
Rompay, Thomas J. L. van
2
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European journal of marketing : EJM
1
Journal of international marketing
1
Journal of marketing management : MM
1
Vorträge zur Hochschultagung 2009 der Agrar- und Ernährungswissenschaftlichen Fakultät der Christian-Albrechts-Universität zu Kiel
1
Source
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ECONIS (ZBW)
5
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1
Cultural differences in design-based product evaluation: the role of holistic and analytic thinking
Liu, Li
-
2013
Persistent link: https://www.econbiz.de/10009767549
Saved in:
2
Exploring the impact of packaging interactions on quality of life among older consumers
Ford, Nicholas
;
Trott, Paul
;
Simms, Chris
- In:
Journal of marketing management : MM
32
(
2016
)
3/4
,
pp. 275-312
Persistent link: https://www.econbiz.de/10011545626
Saved in:
3
Conceptualising the management of packaging within new product development : a grounded investigation in the UK fast moving consumer goods industry
Simms, Chris
;
Trott, Paul
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2009-2032
Persistent link: https://www.econbiz.de/10010461817
Saved in:
4
Package design as a communications vehicle in cross-cultural values shopping
Limon, Yonca
;
Kahle, Lynn R.
;
Orth, Ulrich R.
- In:
Journal of international marketing
17
(
2009
)
1
,
pp. 30-57
Persistent link: https://www.econbiz.de/10003859516
Saved in:
5
Package design as a communications vehicle in cross-cultural values shopping
Limon, Yonca
;
Kahle, Lynn R.
;
Orth, Ulrich R.
- In:
Vorträge zur Hochschultagung 2009 der Agrar- und …
,
(pp. 239-246)
.
2009
Persistent link: https://www.econbiz.de/10003870073
Saved in:
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