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~person:"Orth, Ulrich R."
~subject:"Brand image"
~subject:"Brand management"
~subject:"Customer value"
~subject:"Kundenbindung"
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Brand image
Brand management
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Orth, Ulrich R.
Rennhak, Carsten
12
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7
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5
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Journal of consumer behaviour : an international research review
1
Psychology & marketing
1
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ECONIS (ZBW)
3
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Wein und Tourismus : Faktoren emotionaler Konsumentenbindung
Stöckl, Albert
-
2015
Persistent link: https://www.econbiz.de/10011345094
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2
Competence enhancement and anticipated emotion as motivational drivers of brand attachment
Proksch, Michael
;
Orth, Ulrich R.
;
Cornwell, T. Bettina
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 934-949
Persistent link: https://www.econbiz.de/10011340190
Saved in:
3
Disentangling the influence of attachment anxiety and attachment security in consumer formation of attachments to brands
Proksch, Michael
;
Orth, Ulrich R.
;
Bethge, Franziska
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
4
,
pp. 318-326
Persistent link: https://www.econbiz.de/10009780515
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