Competence enhancement and anticipated emotion as motivational drivers of brand attachment
Year of publication: |
2015
|
---|---|
Authors: | Proksch, Michael ; Orth, Ulrich R. ; Cornwell, T. Bettina |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 32.2015, 9, p. 934-949
|
Subject: | Markenimage | Brand image | Kundenbindung | Customer retention | Konsumentenpräferenzen | Consumer preferences | Emotion | Kompetenz | Competence |
-
Kao, Danny Tengti, (2017)
-
Study on consumer perception & brand loyalty towards Hyundai in Vijayawada
Kumar, M. Sandeep, (2016)
-
Mohammad Rashed Hasan Polas, (2018)
- More ...
-
Warum sich Menschen an Marken binden : die Steigerung von Kompetenz als Motiv der Markenbindung
Proksch, Michael, (2011)
-
Proksch, Michael, (2013)
-
Proksch, Michael, (2013)
- More ...