Disentangling the influence of attachment anxiety and attachment security in consumer formation of attachments to brands
Year of publication: |
2013
|
---|---|
Authors: | Proksch, Michael ; Orth, Ulrich R. ; Bethge, Franziska |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 12.2013, 4, p. 318-326
|
Subject: | Kundenbindung | Customer retention | Markentreue | Brand loyalty | Persönlichkeitspsychologie | Personality psychology | Performance-Messung | Performance measurement |
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