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~person:"Ozuem, Wilson"
~person:"Vrontis, Demetris"
~person:"Walsh, Gianfranco"
~person:"Wirtz, Bernd W."
~subject:"Social Web"
~type:"article"
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Social Web
Social web
56
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35
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28
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Ozuem, Wilson
Vrontis, Demetris
Walsh, Gianfranco
Wirtz, Bernd W.
Dwivedi, Yogesh Kumar
28
Füller, Johann
28
Law, Chun Hung Roberts
23
Hajli, Nick
22
Filieri, Raffaele
21
Loureiro, Sandra Maria Correia
21
Flavián Blanco, Carlos
19
Rita, Paulo
19
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18
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18
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17
Qiu, Liangfei
17
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16
Tan, Yong
16
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16
Bigné Alcañiz, J. Enrique
15
Dennis, Alan
15
Hollebeek, Linda D.
15
Casaló, Luis V.
14
Dhir, Amandeep
14
Haenlein, Michael
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Hinz, Oliver
14
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14
Möslein, Kathrin
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Rana, Nripendra P.
14
Ruyter, Ko de
14
Stephen, Andrew T.
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Etter, Michael
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13
Luo, Xin
13
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13
Saxton, Gregory D.
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Thaichon, Park
13
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12
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12
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Computer-mediated marketing strategies : social media and online brand communities
5
Web 2.0 : neue Perspektiven für Marketing und Medien
4
Journal of electronic commerce research : JECR
3
International journal of internet marketing and advertising : IJIMA
2
Journal of Asia Business Studies
2
Contextual evolution across markets, disciplines and sectors
1
Corporate reputation review : an international journal
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Die Betriebswirtschaft : DBW
1
Digitale Medien im Unternehmen : Perspektiven des betrieblichen Einsatzes von neuen Medien
1
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1
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1
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1
European management journal
1
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1
HMD : Praxis der Wirtschaftsinformatik
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Handbook of strategic e-business management
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of electronic business
1
International journal of electronic business : IJEB
1
International journal of entrepreneurial behavior & research
1
International journal of entrepreneurship and small business : IJESB
1
Journal for global business advancement : JGBA
1
Journal of advertising research
1
Journal of business research : JBR
1
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1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international management
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of vocational behavior
1
Leveraging computer-mediated marketing environments
1
Long range planning : LRP ; international journal of strategic management
1
Marketing : ZFP ; journal of research and management
1
Public performance & management review
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
56
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1
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
2
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
3
The impact of e-service on hotels' booking : adjusted TAM framework for customers' intentions to book hotels online
Vrontis, Demetris
;
Massoud, Mazen
;
Dennaoui, Hassan
;
El …
- In:
Global business & economics review
26
(
2022
)
3
,
pp. 285-313
Persistent link: https://www.econbiz.de/10013193843
Saved in:
4
Antecedents to enculturation and acculturation for diffusion of knowledge using internet applications : an empirical investigation
Chaudhuri, Ranjan
;
Chatterjee, Sheshadri
;
Siachou, Evangelia
- In:
Journal for global business advancement : JGBA
15
(
2022
)
3
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014308983
Saved in:
5
New media marketing as a driver of enterprise country of origin (COO) offer in international markets
Vrontis, Demetris
;
Basile, Gianpaolo
- In:
International journal of entrepreneurial behavior & research
28
(
2022
)
5
,
pp. 1222-1244
Persistent link: https://www.econbiz.de/10013387549
Saved in:
6
Identification of the determinants of public trust in e-government services and participation in social media based on good governance theory and the technology acceptance model
Trang Thi Uyen Nguyen
;
Nguyen, Phuong Van
;
Hien Thi …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014485227
Saved in:
7
Exploring the influence of government social media on cybersecurity compliance : employee attitudes, motivation and behaviors
Dien Van Tran
;
Phuong Van Nguyen
;
Anh Thi Chau Nguyen
; …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 204-223
Persistent link: https://www.econbiz.de/10014485315
Saved in:
8
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
9
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
10
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
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