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~person:"Ozuem, Wilson"
~person:"Vrontis, Demetris"
~person:"Walsh, Gianfranco"
~subject:"Social Web"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Social Web
Social web
28
Consumer behaviour
15
Konsumentenverhalten
15
Internet marketing
12
Online-Marketing
12
Brand management
7
Markenführung
7
Marketing management
7
Marketingmanagement
7
Social media
7
Welt
7
World
7
E-commerce
6
Electronic Commerce
6
Internet
6
Beziehungsmarketing
5
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Knowledge transfer
4
Wissenstransfer
4
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Customer satisfaction
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Dienstleistungsqualität
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Aufsatz in Zeitschrift
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28
Aufsatz im Buch
14
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14
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English
28
Author
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Ozuem, Wilson
Vrontis, Demetris
Walsh, Gianfranco
Dwivedi, Yogesh Kumar
27
Law, Chun Hung Roberts
23
Filieri, Raffaele
21
Füller, Johann
21
Loureiro, Sandra Maria Correia
21
Rita, Paulo
19
Hajli, Nick
18
Harrigan, Paul
18
Pitt, Leyland F.
18
Agnihotri, Raj
17
Qiu, Liangfei
17
Flavián Blanco, Carlos
16
Tan, Yong
16
Bigné Alcañiz, J. Enrique
15
Dennis, Alan
15
Laurell, Christofer
15
Whinston, Andrew B.
15
Dhir, Amandeep
14
Haenlein, Michael
14
Ruyter, Ko de
14
Akram, Umair
13
Casaló, Luis V.
13
Hollebeek, Linda D.
13
Rana, Nripendra P.
13
Stephen, Andrew T.
13
Hinz, Oliver
12
Kane, Gerald C.
12
Lu, Yaobin
12
Luo, Xin
12
Sandström, Christian
12
Saxton, Gregory D.
12
Thaichon, Park
12
Berthon, Pierre R.
11
Etter, Michael
11
Hennig-Thurau, Thorsten
11
Itani, Omar S.
11
Ko, Eunju
11
Kumar, Vikas
11
Rui, Huaxia
11
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International journal of internet marketing and advertising : IJIMA
2
Journal of Asia Business Studies
2
Corporate reputation review : an international journal
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
1
European management journal
1
Global business & economics review
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of entrepreneurial behavior & research
1
International journal of entrepreneurship and small business : IJESB
1
Journal for global business advancement : JGBA
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international management
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of vocational behavior
1
Marketing : ZFP ; journal of research and management
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
28
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1
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10
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28
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date (oldest first)
1
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
2
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
3
The impact of e-service on hotels' booking : adjusted TAM framework for customers' intentions to book hotels online
Vrontis, Demetris
;
Massoud, Mazen
;
Dennaoui, Hassan
;
El …
- In:
Global business & economics review
26
(
2022
)
3
,
pp. 285-313
Persistent link: https://www.econbiz.de/10013193843
Saved in:
4
Antecedents to enculturation and acculturation for diffusion of knowledge using internet applications : an empirical investigation
Chaudhuri, Ranjan
;
Chatterjee, Sheshadri
;
Siachou, Evangelia
- In:
Journal for global business advancement : JGBA
15
(
2022
)
3
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014308983
Saved in:
5
New media marketing as a driver of enterprise country of origin (COO) offer in international markets
Vrontis, Demetris
;
Basile, Gianpaolo
- In:
International journal of entrepreneurial behavior & research
28
(
2022
)
5
,
pp. 1222-1244
Persistent link: https://www.econbiz.de/10013387549
Saved in:
6
Identification of the determinants of public trust in e-government services and participation in social media based on good governance theory and the technology acceptance model
Trang Thi Uyen Nguyen
;
Nguyen, Phuong Van
;
Hien Thi …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014485227
Saved in:
7
Exploring the influence of government social media on cybersecurity compliance : employee attitudes, motivation and behaviors
Dien Van Tran
;
Phuong Van Nguyen
;
Anh Thi Chau Nguyen
; …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 204-223
Persistent link: https://www.econbiz.de/10014485315
Saved in:
8
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
9
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
10
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
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