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~person:"Ozuem, Wilson"
~person:"Vrontis, Demetris"
~person:"Walsh, Gianfranco"
~subject:"Social Web"
~type:"article"
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Social Web
Social web
42
Consumer behaviour
16
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16
Internet marketing
14
Online-Marketing
14
Marketing management
10
Marketingmanagement
10
Beziehungsmarketing
9
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Ozuem, Wilson
Vrontis, Demetris
Walsh, Gianfranco
Dwivedi, Yogesh Kumar
28
Füller, Johann
27
Hajli, Nick
22
Law, Chun Hung Roberts
22
Loureiro, Sandra Maria Correia
20
Filieri, Raffaele
19
Rita, Paulo
19
Flavián Blanco, Carlos
18
Harrigan, Paul
18
Pitt, Leyland F.
18
Agnihotri, Raj
17
Büttgen, Marion
16
Laurell, Christofer
16
Qiu, Liangfei
16
Tan, Yong
16
Whinston, Andrew B.
16
Bigné Alcañiz, J. Enrique
15
Wirtz, Bernd W.
15
Dennis, Alan
14
Dhir, Amandeep
14
Haenlein, Michael
14
Hinz, Oliver
14
Leimeister, Jan Marco
14
Möslein, Kathrin
14
Rana, Nripendra P.
14
Ruyter, Ko de
14
Stephen, Andrew T.
14
Akram, Umair
13
Etter, Michael
13
Hollebeek, Linda D.
13
Krcmar, Helmut
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Luo, Xin
13
Sandström, Christian
13
Saxton, Gregory D.
13
Casaló, Luis V.
12
Constantinides, Efthymios
12
Kane, Gerald C.
12
Lu, Yaobin
12
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Computer-mediated marketing strategies : social media and online brand communities
5
Web 2.0 : neue Perspektiven für Marketing und Medien
4
International journal of internet marketing and advertising : IJIMA
2
Journal of Asia Business Studies
2
Contextual evolution across markets, disciplines and sectors
1
Corporate reputation review : an international journal
1
E-entrepreneurship and ICT ventures : strategy, organization and technology
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
1
European management journal
1
Global business & economics review
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of entrepreneurial behavior & research
1
International journal of entrepreneurship and small business : IJESB
1
Journal for global business advancement : JGBA
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international management
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of vocational behavior
1
Leveraging computer-mediated marketing environments
1
Marketing : ZFP ; journal of research and management
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
1
The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
42
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42
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1
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
2
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
3
The impact of e-service on hotels' booking : adjusted TAM framework for customers' intentions to book hotels online
Vrontis, Demetris
;
Massoud, Mazen
;
Dennaoui, Hassan
;
El …
- In:
Global business & economics review
26
(
2022
)
3
,
pp. 285-313
Persistent link: https://www.econbiz.de/10013193843
Saved in:
4
Antecedents to enculturation and acculturation for diffusion of knowledge using internet applications : an empirical investigation
Chaudhuri, Ranjan
;
Chatterjee, Sheshadri
;
Siachou, Evangelia
- In:
Journal for global business advancement : JGBA
15
(
2022
)
3
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014308983
Saved in:
5
New media marketing as a driver of enterprise country of origin (COO) offer in international markets
Vrontis, Demetris
;
Basile, Gianpaolo
- In:
International journal of entrepreneurial behavior & research
28
(
2022
)
5
,
pp. 1222-1244
Persistent link: https://www.econbiz.de/10013387549
Saved in:
6
Identification of the determinants of public trust in e-government services and participation in social media based on good governance theory and the technology acceptance model
Trang Thi Uyen Nguyen
;
Nguyen, Phuong Van
;
Hien Thi …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014485227
Saved in:
7
Exploring the influence of government social media on cybersecurity compliance : employee attitudes, motivation and behaviors
Dien Van Tran
;
Phuong Van Nguyen
;
Anh Thi Chau Nguyen
; …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 204-223
Persistent link: https://www.econbiz.de/10014485315
Saved in:
8
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
9
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
10
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
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