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~person:"Pangarkar, Aniruddha"
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Search: subject:"luxury brands"
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Consumer behaviour
4
Konsumentenverhalten
4
Luxury goods
4
Luxusgüter
4
Luxury brands
3
Advertising effects
1
Authentic pride
1
Beziehungsmarketing
1
Brand management
1
Einzelhandel
1
Group affiliation
1
Immersive customer experience
1
Influencer advertising
1
Interdependent preferences
1
Internet marketing
1
Kaufentscheidung
1
Luxury brand involvement
1
Markenführung
1
Multichannel strategy
1
Multikanalvertrieb
1
Nachfrageinterdependenz
1
Need for status
1
Omnichannel retailing
1
Online-Marketing
1
Phygital
1
Purchase decision
1
Rapport
1
Relationship marketing
1
Retail trade
1
Self-congruity theory
1
Social Web
1
Social interaction
1
Social media influencers
1
Social web
1
Susceptibility to normative influence
1
Werbewirkung
1
augmented reality
1
congruity
1
conspicuous consumption
1
inconspicuous consumption
1
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English
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Pangarkar, Aniruddha
Phau, Ian
8
Ko, Eunju
6
Shukla, Paurav
6
Geerts, Angy
3
Grigorian, Vadim
3
Septianto, Felix
3
Singh, Jaywant
3
Alserhan, Baker Ahmad
2
Anjam, Mahwish
2
Banerjee, Madhumita
2
Bashir, Irfan
2
Boisvert, Jean
2
Bradshaw, Hannah K.
2
Fazili, Asif Iqbal
2
Filieri, Raffaele
2
Ghila, Taufiq Hail
2
Guzman, Francisco
2
Halkias, Daphne
2
Hill, Sarah E.
2
Holmqvist, Jonas
2
Hudders, Liselot
2
Huimin, Teah
2
Husain, Rehan
2
Khan, Sameeullah
2
Khan, Shahzad Ahmad
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Kim, Hye-yŏng
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Kolbe, Diana
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Li, Guoxin
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Michaelidou, Nina
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Ngo, Liem Viet
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Pare, Vipul
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Park, Minjung
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Petersen, Francine Espinoza
2
Pourazad, Naser
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Raza, Syed Hassan
2
Roux, Elyette
2
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International journal of advertising : the review of marketing communications
2
Journal of retailing and consumer services
2
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ECONIS (ZBW)
4
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1
The role of conspicuity : impact of social influencers on purchase decisions of luxury consumers
Pangarkar, Aniruddha
;
Rathee, Shelly
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1150-1177
Persistent link: https://www.econbiz.de/10014338539
Saved in:
2
Conspicuous and inconspicuous consumption of luxury goods in a digital world : insights, implications, and future research directions
Pangarkar, Aniruddha
;
Shukla, Paurav
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1226-1238
Persistent link: https://www.econbiz.de/10014338604
Saved in:
3
Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha
;
Patel, Jayesh
;
Kumar, Sampath K.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
Saved in:
4
Exploring phygital omnichannel luxury retailing for immersive customer experience : the role of rapport and social engagement
Pangarkar, Aniruddha
;
Arora, Vibha
;
Shukla, Yupal
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366263
Saved in:
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