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~person:"Pansari, Anita"
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Pansari, Anita
Kumar, V.
370
Venkatesan, Rajkumar
34
Kumar, Vikas
26
Leone, Robert P.
25
Shah, Denish
24
Kumar, Vimal
19
Aaker, David A.
16
Day, George S.
16
Reinartz, Werner J.
16
Kumar, V
15
Petersen, J. Andrew
15
Rajan, Bharath
14
Sharma, Amalesh
11
Sheth, Jagdish N.
11
Kumar, Subodha
10
Mittal, Ankesh
10
Anil Kumar, V.
9
Gupta, Shaphali
9
Verma, Pratima
9
Pancras, Joseph
8
Ravi Kumar, V. V.
8
Sriram, S.
8
Devadasan, S. R.
7
Pratap, Kumar V.
7
Reinartz, Werner
7
Senthil, V.
7
Sudhahar, C.
7
Sunder, Sarang
7
Chan, F.T.S.
6
Ganesh, Jaishankar
6
George, Morris
6
Kumar, R. Suresh Premil
6
Luo, Anita
6
Petersen, J.Andrew
6
Ramani, Girish
6
Saboo, Alok R.
6
Bohling, Timothy
5
Kumar, Vijay
5
Lai, Kuei-Kuei
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Journal of international marketing
2
Customer engagement marketing
1
Handbook of research on customer equity in marketing
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
MIT sloan management review
1
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1
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
2
Global customer engagement
Gupta, Shaphali
;
Pansari, Anita
;
Kumar, V.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011848792
Saved in:
3
Customer engagement : the construct, antecedents, and consequences
Pansari, Anita
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 294-311
Persistent link: https://www.econbiz.de/10011684964
Saved in:
4
National culture, economy, and customer lifetime value : assessing the relative impact of the drivers of customer lifetime value for a global retailer
Kumar, V.
;
Pansari, Anita
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011460092
Saved in:
5
Competititve advantage through engagement
Kumar, V.
;
Pansari, Anita
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 497-514
Persistent link: https://www.econbiz.de/10011537711
Saved in:
6
Aggregate- and individual-level customer lifetime value
Kumar, V.
;
Pansari, Anita
- In:
Handbook of research on customer equity in marketing
,
(pp. 44-76)
.
2015
Persistent link: https://www.econbiz.de/10010483500
Saved in:
7
Measuring the benefits of employee engagement
Kumar, V.
;
Pansari, Anita
- In:
MIT sloan management review
56
(
2014/15
)
4
,
pp. 67-72
Persistent link: https://www.econbiz.de/10011339899
Saved in:
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