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~person:"Pappu, Ravi"
~person:"Woisetschläger, David"
~subject:"Leistungsmotivation"
~subject:"Public relations"
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Leistungsmotivation
Public relations
Sponsoring
24
Sponsorship
20
Deutschland
8
Fußball
8
Germany
8
Brand management
7
Football
7
Markenführung
7
Professional sports
7
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7
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7
Advertising effects
6
Consumer behaviour
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Markenpolitik
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Pappu, Ravi
Woisetschläger, David
Bruhn, Manfred
9
Cornwell, T. Bettina
3
Grohs, Reinhard
3
Lamprecht, Wolfgang
3
Reisinger, Heribert
3
Uhrich, Sebastian
3
Dahlhoff, Hans-Dieter
2
Evangelisti Allori, Paola
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Huh, Jisu
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An, Soontae
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Andreff, Wladimir
1
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Araújo, Elton Gean
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Astous, Alain d'
1
Avenarius, Horst
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European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
4
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1
Investigating the impact of perceived nonprofit
sponsorship
engagement on prosocial behavior
Goh, Iris K. L.
;
Pappu, Ravi
;
Chien, P. Monica
- In:
Journal of business research : JBR
126
(
2021
),
pp. 113-125
Persistent link: https://www.econbiz.de/10012494237
Saved in:
2
Inferring corporate motives : how deal characteristics shape
sponsorship
perceptions
Woisetschläger, David
;
Backhaus, Christof
;
Cornwell, …
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 121-141
Persistent link: https://www.econbiz.de/10011749875
Saved in:
3
Corporate
sponsorship
as an image platform : understanding the roles of relationship fit and sponsor-sponsee similarity
Pappu, Ravi
;
Cornwell, T. Bettina
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 490-510
Persistent link: https://www.econbiz.de/10010417561
Saved in:
4
Attenuation of negative
sponsorship
effects in the context of rival sports teams' fans
Grohs, Reinhard
;
Reisinger, Heribert
;
Woisetschläger, David
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
Saved in:
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