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~person:"Pappu, Ravi"
~subject:"Leistungsmotivation"
~subject:"Public relations"
~subject:"Sponsorship"
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Leistungsmotivation
Public relations
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4
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2
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1
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Pappu, Ravi
Cornwell, T. Bettina
33
Bruhn, Manfred
25
Jensen, Jonathan A.
25
Nufer, Gerd
22
Hermanns, Arnold
20
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16
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Scheinbaum, Angeline Close
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13
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Breuer, Christoph
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Koronios, Konstantinos
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12
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9
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9
Astous, Alain d'
8
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Rumpf, Christopher
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Schnittka, Oliver
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Spais, George S.
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Bouchet, Adrien
7
Ko, Yong Jae
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Kwak, Dae Hee
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Burmann, Christoph
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Dalakas, Vassilis
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Dimitropoulos, Panagiotis
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Filis, George N.
6
Glewwe, Paul
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Johnston, Margaret A.
6
Takeda, Fumiko
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Weeks, Clinton S.
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Journal of business research : JBR
3
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
Investigating the impact of perceived nonprofit
sponsorship
engagement on prosocial behavior
Goh, Iris K. L.
;
Pappu, Ravi
;
Chien, P. Monica
- In:
Journal of business research : JBR
126
(
2021
),
pp. 113-125
Persistent link: https://www.econbiz.de/10012494237
Saved in:
2
Corporate
sponsorship
as an image platform : understanding the roles of relationship fit and sponsor-sponsee similarity
Pappu, Ravi
;
Cornwell, T. Bettina
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 490-510
Persistent link: https://www.econbiz.de/10010417561
Saved in:
3
Rejoinder to commentary on Chien, Cornwell, and Pappu (2010) : Advancing research on
sponsorship
portfolio effects
Chien, P. Monica
;
Cornwell, T. Bettina
;
Pappu, Ravi
- In:
Journal of business research : JBR
65
(
2012
)
1
,
pp. 117-121
Persistent link: https://www.econbiz.de/10009549701
Saved in:
4
Sponsorship
portfolio as a brand-image creation strategy
Chien, P. Monica
;
Cornwell, T. Bettina
;
Pappu, Ravi
- In:
Journal of business research : JBR
64
(
2011
)
2
,
pp. 142-149
Persistent link: https://www.econbiz.de/10008839686
Saved in:
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