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~person:"Park, Jongchul"
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Park, Jongchul
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The underlying mechanism of self-regulatory focus impact on compromise choice
Ryu, Gangseog
;
Suk, Kwanho
;
Yoon, Song-oh
;
Park, Jongchul
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2056-2063
Persistent link: https://www.econbiz.de/10010400156
Saved in:
2
The role of product type and country-of-origin in decisions about choice of endorser ethnicity in advertising
Ryu, Gangseog
;
Park, Jongchul
;
Feick, Lawrence
- In:
Psychology & marketing
23
(
2006
)
6
,
pp. 487-514
Persistent link: https://www.econbiz.de/10007222423
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