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~person:"Park, Sun-Young"
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Park, Sun-Young
Yim, Mark Yi-Cheon
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Yim, Mark Yi-cheon
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Do celebrity endorsements benefit familiar luxury brands? : a perspective from social adaptation theory
Park, Sun-Young
;
Yim, Mark Yi-Cheon
- In:
Journal of current issues and research in advertising
41
(
2020
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10012244980
Saved in:
2
"I am not satisfied with my body, so I like augmented reality (AR)" : consumer responses to AR-based product presentations
Yim, Mark Yi-Cheon
;
Park, Sun-Young
- In:
Journal of business research : JBR
100
(
2019
),
pp. 581-589
Persistent link: https://www.econbiz.de/10012024018
Saved in:
3
Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games
Yim, Mark Yi-Cheon
;
Abdourazakou, Yann
;
Sauer, Paul L.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 958-983
Persistent link: https://www.econbiz.de/10012492621
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