"I am not satisfied with my body, so I like augmented reality (AR)" : consumer responses to AR-based product presentations
Year of publication: |
2019
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Authors: | Yim, Mark Yi-Cheon ; Park, Sun-Young |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 100.2019, p. 581-589
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Subject: | Augmented reality | Body image | Interactivity | Irritation | Technology adoption | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Innovationsakzeptanz | Innovation adoption |
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Pantano, Eleonora, (2017)
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Thomas, Sujo, (2021)
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Attractiveness of augmented reality to consumers
Grzegorczyk, Tomasz, (2019)
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Yim, Mark Yi-Cheon, (2018)
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Park, Sun-Young, (2020)
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Kim, Yeonsoo, (2018)
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