"I am not satisfied with my body, so I like augmented reality (AR)" : consumer responses to AR-based product presentations
Mark Yi-Cheon Yim, Sun-Young Park
| Year of publication: |
2019
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|---|---|
| Authors: | Yim, Mark Yi-Cheon ; Park, Sun-Young |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 100.2019, p. 581-589
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| Subject: | Augmented reality | Body image | Interactivity | Irritation | Technology adoption | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.10.041 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012024018