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~person:"Parsad, Chandan"
~person:"Tkaczynski, Aaron"
~subject:"Data mining"
~subject:"Fuzzy sets"
~subject:"Market research"
~subject:"Market segmentation"
~subject:"TwoStep cluster analysis"
~subject:"cluster analysis"
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Search: subject_exact:"Clustering approach"
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Data mining
Fuzzy sets
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Market segmentation
TwoStep cluster analysis
cluster analysis
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12
Marktsegmentierung
10
Consumer behaviour
5
Konsumentenverhalten
5
Online retailing
4
Online-Handel
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Data Mining
3
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Norway
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market segmentation
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Parsad, Chandan
Tkaczynski, Aaron
Sondhi, Neena
7
DeSarbo, Wayne
5
Dolnicar, Sara
5
Decker, Reinhold
4
Disegna, Marta
4
Prashar, Sanjeev
4
Schwaiger, Manfred
4
Teichert, Thorsten
4
Boitan, Iustina Alina
3
D'Urso, Pierpaolo
3
DeSarbo, Christian F.
3
Gaudecker, Hans-Martin von
3
Gräbner-Radkowitsch, Claudius
3
Heimberger, Philipp
3
Kapelari, Timo
3
Kapeller, Jakob
3
Kumar, Pradeep
3
Leisch, Friedrich
3
Lewis, Daniel J.
3
Massari, Riccardo
3
Melcangi, Davide
3
Ormerod, Paul
3
Owyang, Michael T.
3
Pampurini, Francesca
3
Pilossoph, Laura
3
Prebensen, Nina K.
3
Quaranta, Anna Grazia
3
Rundle-Thiele, Sharyn
3
Soques, Daniel
3
Tamesberger, Dennis
3
Toner-Rodgers, Aidan
3
Walsh, Gianfranco
3
Wogrolly, Axel
3
Wortmann, Marcus
3
Zimpelmann, Christian
3
Ahlborn, Markus
2
Alaimo, Leonardo Salvatore
2
Augustyński, Iwo
2
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Asian Academy of Management journal : AAMJ
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of international consumer marketing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing : an international journal
1
Segmentation in social marketing : process, methods and application
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ECONIS (ZBW)
11
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1
Typology of online reviewers based on their motives for writing online reviews
Tata, Vijay Sai
;
Prashar, Sanjeev
;
Parsad, Chandan
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
2
,
pp. 74-88
Persistent link: https://www.econbiz.de/10012519983
Saved in:
2
Clustering e-shoppers on the basis of shopping values and web characteristics
Prashar, Sanjeev
;
Tata, Sai Vijay
;
Parsad, Chandan
; …
- In:
Journal of global information management : an official …
27
(
2019
)
2
,
pp. 24-38
Persistent link: https://www.econbiz.de/10012017814
Saved in:
3
To segment or not? : that is the question
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn R.
;
Prebensen, …
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10011875974
Saved in:
4
Segmenting young Indian impulsive shoppers
Prashar, Sanjeev
;
Parsad, Chandan
;
Vijay, T. Sai
- In:
Journal of international consumer marketing
29
(
2017
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10011669314
Saved in:
5
Segmentation using two-step cluster analysis
Tkaczynski, Aaron
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 109-125)
.
2017
Persistent link: https://www.econbiz.de/10011557906
Saved in:
6
Word-of-mouth segments : online, offline, visual or verbal?
Ring, Amata
;
Tkaczynski, Aaron
;
Dolnicar, Sara
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
4
,
pp. 481-492
Persistent link: https://www.econbiz.de/10011458626
Saved in:
7
Segmenting online shoppers : a study of consumers' web portal selection motivations for e-shopping
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, Chandan
- In:
Asian Academy of Management journal : AAMJ
21
(
2016
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10011664992
Saved in:
8
Understanding what really motivates attendance : a music festival segmentation study
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn
- In:
Journal of travel and tourism marketing
30
(
2013
)
5/6
,
pp. 610-623
Persistent link: https://www.econbiz.de/10010199529
Saved in:
9
French nature-based tourist potentials to norway : who are they?
Tkaczynski, Aaron
;
Prebensen, Nina K.
- In:
Tourism analysis : an interdisciplinary tourism & …
17
(
2012
)
2
,
pp. 181-193
Persistent link: https://www.econbiz.de/10009580582
Saved in:
10
Domestic nature-based tourism : a case study of Norway
Prebensen, Nina K.
;
Tkaczynski, Aaron
- In:
Tourism analysis : an interdisciplinary tourism & …
17
(
2012
)
6
,
pp. 733-745
Persistent link: https://www.econbiz.de/10009717311
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