Typology of online reviewers based on their motives for writing online reviews
Sai Vijay Tata, Sanjeev Prashar, Chandan Parsad
| Year of publication: |
2021
|
|---|---|
| Authors: | Tata, Vijay Sai ; Prashar, Sanjeev ; Parsad, Chandan |
| Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 19.2021, 2, p. 74-88
|
| Subject: | Cluster Analysis | Enjoyment | Enthusiastic Reviewers | Involvement | Online Reviews | Perceived Usefulness | Data Mining | Data mining | Virales Marketing | Viral marketing | Clusteranalyse | Cluster analysis | Personalisierung | Personalization | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JECO.2021040105 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012519983