//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Paul, Justin"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand Management"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
19
Markenführung
18
Consumer behaviour
12
Konsumentenverhalten
12
Brand image
11
Markenimage
11
Brand
8
Markenartikel
8
Beziehungsmarketing
5
Mass prestige
5
Relationship marketing
5
Luxury goods
4
Luxusgüter
4
Brand equity
3
Masstige marketing
3
Satisfaction
3
Zufriedenheit
3
Brand experience
2
Brand valuation
2
Branding
2
Customer satisfaction
2
Dienstleistungsqualität
2
Kundenzufriedenheit
2
Marketing management
2
Marketing mix
2
Marketingmanagement
2
Masstige Mean Score
2
Pyramid model
2
Service quality
2
brand equity
2
mass prestige
2
Advertising
1
Advertising effects
1
Air passenger transport
1
Air travelers
1
Asia
1
Asien
1
Beschwerdemanagement
1
Brand Evangelism
1
Brand Happiness
1
more ...
less ...
Online availability
All
Undetermined
17
Free
1
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
conceptual-paper
1
Language
All
English
19
Author
All
Paul, Justin
Esch, Franz-Rudolf
126
Burmann, Christoph
125
Baumgarth, Carsten
86
Melewar, T. C.
73
Meffert, Heribert
60
Huber, Frank
59
Keller, Kevin Lane
59
Bruhn, Manfred
52
Ahlert, Dieter
47
Balmer, John M. T.
46
De Chernatony, Leslie
44
Tomczak, Torsten
43
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
38
Merrilees, Bill
38
Wiedmann, Klaus-Peter
38
Phau, Ian
37
Bauer, Hans H.
36
Schmidt, Holger J.
34
Foroudi, Pantea
33
Fournier, Susan
33
Ind, Nicholas
33
Uggla, Henrik
33
Sattler, Henrik
32
Kernstock, Joachim
31
Iglesias, Oriol
30
Romaniuk, Jenni
30
Christodoulides, George
29
Gupta, Suraksha
28
Ko, Eunju
28
Strebinger, Andreas
28
Völckner, Franziska
28
Guzman, Francisco
27
King, Ceridwyn
27
MacInnis, Deborah J.
27
Veloutsou, Cleopatra
27
Langner, Tobias
26
Schroeder, Jonathan E.
26
Swoboda, Bernhard
26
Han, Heesup
25
more ...
less ...
Published in...
All
International journal of consumer studies
2
International journal of hospitality management
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
European journal of international management : EJIM
1
European management journal
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International marketing review
1
Journal of advertising
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing Intelligence & Planning
1
Marketing intelligence & planning
1
Psychology & marketing
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
more ...
less ...
Source
All
ECONIS (ZBW)
18
Other ZBW resources
1
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
2
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
3
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
4
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
5
Nostalgia : a review, propositions, and future research agenda
Srivastava, Ekta
;
Sivakumaran, Bharadhwaj
; …
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 613-632
Persistent link: https://www.econbiz.de/10014339496
Saved in:
6
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
7
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
8
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
9
The role of brand experience, brand resonance and brand trust in luxury consumption
Husain, Rehan
;
Paul, Justin
;
Koles, Bernadett
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
Saved in:
10
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->