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~person:"Paulssen, Marcel"
~person:"Raggio, Randle D."
~subject:"Business-to-business marketing"
~type:"article"
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Beziehungsmarketing
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Consumer behaviour
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Relationship marketing
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Confidence
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Lieferantenmanagement
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Moderated mediation
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Paulssen, Marcel
Raggio, Randle D.
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European journal of marketing : EJM
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Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
2
Gratitude in relationship marketing : theoretical development and directions for future research
Raggio, Randle D.
;
Walz, Anna M.
;
Godbole, Mousumi Bose
; …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 2-24
Persistent link: https://www.econbiz.de/10010344388
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