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~person:"Pecot, Fabien"
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Brand management
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Pecot, Fabien
Burmann, Christoph
134
Esch, Franz-Rudolf
132
Baumgarth, Carsten
94
Melewar, T. C.
76
Meffert, Heribert
67
Huber, Frank
66
Keller, Kevin Lane
63
Bruhn, Manfred
58
Ahlert, Dieter
55
Kleinaltenkamp, Michael
51
Sattler, Henrik
50
Tomczak, Torsten
46
Balmer, John M. T.
45
Wiedmann, Klaus-Peter
45
De Chernatony, Leslie
44
Backhaus, Klaus
43
Bauer, Hans H.
43
Loureiro, Sandra Maria Correia
39
Bang, Nguyen
38
Merrilees, Bill
38
Phau, Ian
38
Völckner, Franziska
37
Foroudi, Pantea
34
Fournier, Susan
34
Ind, Nicholas
34
Romaniuk, Jenni
33
Schmidt, Holger J.
33
Uggla, Henrik
32
Christodoulides, George
31
Dawes, John
30
Kernstock, Joachim
30
Gupta, Suraksha
29
Guzman, Francisco
29
Strebinger, Andreas
29
Woodside, Arch G.
29
Ko, Eunju
28
Langner, Tobias
28
MacInnis, Deborah J.
28
Olbrich, Rainer
28
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27
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Journal of business research : JBR
3
The journal of brand management : an international journal
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing theory
1
The journal of product & brand management
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ECONIS (ZBW)
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1
World of origin : the contagious ingredient of monastic products
Paquier, Marie-Catherine
;
Morin-Delerm, Sophie
;
Pecot, …
- In:
Marketing theory
23
(
2023
)
3
,
pp. 385-409
Persistent link: https://www.econbiz.de/10014368291
Saved in:
2
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
3
Brand heritage across cultures : U.S.A., France and South Korea
Pecot, Fabien
;
Rose, Gregory
;
Merchant, Altaf
;
Choi, Sunmee
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10013493085
Saved in:
4
Why and when is older better? : the role of brand heritage and of the product category in the evaluation of brand longevity
Pecot, Fabien
;
Merchant, Altaf
- In:
Journal of business research : JBR
140
(
2022
),
pp. 533-545
Persistent link: https://www.econbiz.de/10013040681
Saved in:
5
Expressions of the past : a practice-based approach of brand longevity visual translation in advertising
Pecot, Fabien
;
Celhay, Franck
;
Kacha, Mathieu
;
Lombard, …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 121-133
Persistent link: https://www.econbiz.de/10013365605
Saved in:
6
Visually communicating brand heritage on social media : champagne on Instagram
Butcher, Joshua
;
Pecot, Fabien
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 654-670
Persistent link: https://www.econbiz.de/10013393668
Saved in:
7
Brand heritage as a temporal perception : conceptualisation, measure and consequences
Pecot, Fabien
;
Valette-Florence, Pierre
;
Barnier, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1624-1643
Persistent link: https://www.econbiz.de/10012178654
Saved in:
8
Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
Saved in:
9
Brands using historical references : a consumers' perspective
Pecot, Fabien
;
Barnier, Virginie de
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10011891320
Saved in:
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