//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Pelsmacker, Patrick de"
~person:"Reijmersdal, Eva A. van"
~person:"Reinartz, Werner J."
~person:"Robinson, Jennifer A."
~subject:"Sponsoring"
~subject:"Target group"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Television advertising"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Sponsoring
Target group
Werbung
Fernsehwerbung
24
Television advertising
24
Advertising effects
18
Werbewirkung
18
Product Placement
8
Product placement
8
Advertising
7
Belgien
7
Belgium
7
Consumer behaviour
6
Konsumentenverhalten
6
Fernsehprogramm
5
Interactive media
5
Interaktive Medien
5
Television programme
5
Brand management
4
Markenführung
4
Children
3
Computerspiel
3
Corporate disclosure
3
Internet marketing
3
Kinder
3
Online-Marketing
3
Unternehmenspublizität
3
Video game
3
Zielgruppe
3
Auskunftspflicht
2
Brand image
2
Disclosure regulation
2
Markenimage
2
Psychology of advertising
2
Public relations
2
Sponsorship
2
Werbepsychologie
2
advertising
2
brand placement
2
Öffentlichkeitsarbeit
2
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Aufsatz im Buch
1
Book section
1
Language
All
English
10
Author
All
Pelsmacker, Patrick de
Reijmersdal, Eva A. van
Reinartz, Werner J.
Robinson, Jennifer A.
Bakir, Aysen
5
Kind, Hans Jarle
5
Wilbur, Kenneth C.
5
Bellman, Steven
4
Nilssen, Tore
4
Schmidtke, Richard
4
Varan, Duane
4
Coffey, Amy Jo
3
Dens, Nathalie
3
Guitart, Ivan A.
3
Hudders, Liselot
3
Soni, Pavleen
3
Sørgard, Lars
3
Verhellen, Yann
3
Ali, Mazhar
2
Anderson, Simon P.
2
Bijmolt, Tammo H. A.
2
Boerman, Sophie C.
2
Breuer, Christoph
2
Cauberghe, Verolien
2
Chatterjee, Prabirendra
2
Gentzkow, Matthew Aaron
2
Hartnett, Nicole
2
Hervet, Guillaume
2
Jensen, Jonathan A.
2
Joo, Mingyu
2
Kim, Hyuksoo
2
Klapper, Daniel
2
Neijens, Peter C.
2
Oates, Caroline
2
Olson, Erik L.
2
Panic, Katarina
2
Rask, Amy
2
Rumpf, Christopher
2
Schweidel, David A.
2
Shapiro, Jesse M.
2
more ...
less ...
Published in...
All
Journal of marketing communications
2
Harvard business review : HBR
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing
1
Journal of promotion management : JPM
1
Psychology & marketing
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of content on zapping in TV advertising
Becker, Maren
;
Berkmann, Manuel
;
Reinartz, Werner J.
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
2
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
3
A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
4
Contextual priming effects of television programs on commercials : the moderating effects of age
Bellman, Steven
;
Robinson, Jennifer A.
;
Reid, Ryan
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 566-583
Persistent link: https://www.econbiz.de/10011433561
Saved in:
5
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
6
Effects of sponsorship disclosure timing on the processing of sponsored content : a study on the effectiveness of European disclosure regulations
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 214-224
Persistent link: https://www.econbiz.de/10010341741
Saved in:
7
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
Saved in:
8
Creativity in advertising : when it works and when it doesn't
Reinartz, Werner J.
;
Saffert, Peter
- In:
Harvard business review : HBR
91
(
2013
)
6
,
pp. 107-112
Persistent link: https://www.econbiz.de/10009773862
Saved in:
9
Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 379-390)
.
2013
Persistent link: https://www.econbiz.de/10009773921
Saved in:
10
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->