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~person:"Pelsmacker, Patrick de"
~subject:"Preventive care"
~subject:"Werbewirkung"
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Pelsmacker, Patrick de
Cadario, Romain
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Chandon, Pierre
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Terblanche-Smit, Marlize
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Breaking new ground in theory and practice
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
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Health versus appearance focus in one- versus two-sided messages discouraging sun tanning
Cornelis, Erlinde
;
Cauberghe, Verolien
;
Pelsmacker, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 203-212)
.
2013
Persistent link: https://www.econbiz.de/10009773034
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2
Affect is an important factor in processing Alzheimer disease awareness messages
Lewi, Martine
;
Pelsmacker, Patrick de
- In:
Breaking new ground in theory and practice
,
(pp. 55-73)
.
2011
Persistent link: https://www.econbiz.de/10009380034
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