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~person:"Pelsmacker, Patrick de"
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Fernsehwerbung
13
Television advertising
13
Advertising effects
10
Werbewirkung
10
Belgien
7
Belgium
7
Fernsehprogramm
5
Television programme
5
Brand management
4
Interactive media
4
Interaktive Medien
4
Markenführung
4
Product Placement
4
Product placement
4
Advertising
3
Children
3
Computerspiel
3
Kinder
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Target group
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Video game
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Werbung
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Zielgruppe
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Brand image
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Consumer behaviour
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Konsumentenverhalten
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Markenimage
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Advergames
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Analysis of variance
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Bibliometrics
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Bibliometrie
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Brand loyalty
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Consumer policy
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Digital broadcast
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Digitaler Rundfunk
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Flandern
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Flanders
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Gender
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Geschlecht
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Hybrid advertising
1
Internet marketing
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English
13
Author
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Pelsmacker, Patrick de
Crawford, Gregory S.
38
Kruse, Jörn
29
La Ferrara, Eliana
24
Kind, Hans Jarle
23
Bellman, Steven
20
Nilssen, Tore
19
Schellhaaß, Horst-Manfred
19
Sørgard, Lars
19
Wilbur, Kenneth C.
19
Chong, Alberto
16
Varan, Duane
16
Hazlett, Thomas W.
15
Schmidtke, Richard
15
Stutzer, Alois
15
Waterman, David
15
Bursztyn, Leonardo
14
Waldfogel, Joel
14
Anderson, Simon P.
13
Yurukoglu, Ali
13
Banerjee, Abhijit V.
12
Grossman, Michael
12
Knight, Brian G.
12
Sjurts, Insa
12
Vogel, Harold L.
12
Zehnder, Michael
12
Corneo, Giacomo
11
Durante, Ruben
11
Evens, Tom
11
Laussel, Didier
11
Rott, Armin
11
Sabatini, Fabio
11
Sonnac, Nathalie
11
Tainsky, Scott
11
Adilov, Nodir
10
Benesch, Christine
10
Gabszewicz, Jean Jaskold
10
Gunter, Barrie
10
Johnson, Leland L.
10
Olken, Benjamin A.
10
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International journal of advertising : the quarterly review of marketing communications
2
Journal of marketing communications
2
Advertising in new formats and media : current research and implications for marketers
1
Engaging consumers through branded entertainment and convergent media
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
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ECONIS (ZBW)
13
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10
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13
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1
Does the context really matter, and for whom? : explaining the effects of program liking for an advertiser funded program
Verhellen, Yann
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Advertising in new formats and media : current research …
,
(pp. 291-306)
.
2016
Persistent link: https://www.econbiz.de/10011473427
Saved in:
2
How to mix brand placements in
television
programmes to maximise effectiveness
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
Saved in:
3
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
4
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
Saved in:
5
A longitudinal content analysis of gender portrayal in Belgian
television
advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
6
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
7
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
8
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
Saved in:
9
The effectiveness of telescopic ads delivered via interactive digital
television
: the impact of the amount of information and the level of interactivity on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10008760277
Saved in:
10
Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 379-390)
.
2013
Persistent link: https://www.econbiz.de/10009773921
Saved in:
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