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~person:"Penz, Elfriede"
~person:"Stumpf, Stephen A."
~subject:"Brand"
~subject:"Market research"
~subject:"Produktpiraterie"
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Penz, Elfriede
Stumpf, Stephen A.
Qian, Yi
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ECONIS (ZBW)
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Original brands and counterfeit brands : do they have anything in common?
Penz, Elfriede
;
Stöttinger, Barbara
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
2
,
pp. 146-163
Persistent link: https://www.econbiz.de/10003715671
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12
Product counterfeiting in China : managerial perceptions of supplier and buyer interest in counterfeit goods and the probable effectiveness of corporate anti-counterfeiting actions
Chaudhry, Peggy E.
;
Stumpf, Stephen A.
- In:
Internationale Wettbewerbsstrategien : die globale …
,
(pp. 189-212)
.
2007
Persistent link: https://www.econbiz.de/10003578432
Saved in:
13
Multinational companies' battle against counterfeiting
Penz, Elfriede
- In:
Anxieties and management responses in international business
,
(pp. 158-173)
.
2007
Persistent link: https://www.econbiz.de/10003532751
Saved in:
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