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~person:"Penz, Elfriede"
~subject:"Online-Handel"
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Penz, Elfriede
Hogg, Margaret K.
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Brick & mortar shopping in the 21st century
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European journal of marketing : EJM
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The Routledge companion to digital consumption
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Consumer decision-making in online and offline environments
Penz, Elfriede
;
Hogg, Margaret K.
- In:
The Routledge companion to digital consumption
,
(pp. 235-248)
.
2013
Persistent link: https://www.econbiz.de/10009690731
Saved in:
2
The role of mixed emotions in consumer behaviour : investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings
Penz, Elfriede
;
Hogg, Margaret K.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 104-132
Persistent link: https://www.econbiz.de/10009007631
Saved in:
3
Online and offline purchasing strategies : a preliminary investigation and conceptualization of approach-avoidance conflicts in shopping behavior
Hogg, Margaret K.
;
Penz, Elfriede
- In:
Brick & mortar shopping in the 21st century
,
(pp. 53-83)
.
2008
Persistent link: https://www.econbiz.de/10003618167
Saved in:
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