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~person:"Perreault, William D."
~subject:"Firm performance"
~subject:"International marketing"
~subject:"Strategic management"
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7
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Perreault, William D.
Berndt, Ralph
11
Fantapié Altobelli, Claudia
11
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11
Sander, Matthias
11
Homburg, Christian
9
Kotler, Philip
9
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9
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8
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7
Day, George S.
7
McCarthy, Edmund Jerome
7
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7
Vrontis, Demetris
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6
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6
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Elbanna, Said
6
Gnizy, Itzhak
6
Hooley, Graham J.
6
Javalgi, Rajshekhar G.
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Lowe, Robin
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Mohammad Falahat
6
Ngo, Liem Viet
6
Raps, Andreas
6
Sheth, Jagdish N.
6
Shoham, Aviv
6
Voeth, Markus
6
Zentes, Joachim
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McGraw-Hill/Irwin series in marketing
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ECONIS (ZBW)
7
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1
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
Saved in:
2
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
Saved in:
3
Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
-
2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
Saved in:
4
Essentials of marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2006
-
10. ed.
Persistent link: https://www.econbiz.de/10002705289
Saved in:
5
Applications in basic marketing : clippings from the popular business press
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2005
-
[10. ed.], 2005-2006 ed.
Persistent link: https://www.econbiz.de/10003332107
Saved in:
6
Basic marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2005
-
15. ed., internat. ed
Persistent link: https://www.econbiz.de/10001950109
Saved in:
7
Essentials of marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2003
-
9. ed
Persistent link: https://www.econbiz.de/10001689949
Saved in:
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