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~person:"Perreault, William D."
~subject:"Innovation management"
~subject:"International market entry"
~subject:"United States"
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Innovation management
International market entry
United States
Marketingmanagement
16
Marketing management
15
Marketing theory
9
Marketingtheorie
9
International marketing
7
Internationales Marketing
7
Marketing
7
USA
7
Theorie
5
Theory
5
Strategische Planung
2
Consumer behaviour
1
Großbritannien
1
Internationaler Markteintritt
1
Konsumentenverhalten
1
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1
Marketing.
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Marktforschung
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6
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English
7
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Perreault, William D.
Kotler, Philip
16
Kaiser, Harry M.
12
Pfeffermann, Nicole
11
Hawkins, Del I.
8
Backhaus, Klaus
7
Hult, G. Tomas M.
7
Kumar, V.
7
Brem, Alexander
6
Keller, Kevin Lane
6
Mothersbaugh, David L.
6
Voeth, Markus
6
Büschken, Joachim
5
Clement, Michel
5
Herstatt, Cornelius
5
Newman, Bruce I.
5
Song, Michael
5
Varadarajan, Rajan
5
Vrontis, Demetris
5
Armstrong, Gary
4
Best, Roger J.
4
Boyd, Harper W.
4
Bruhn, Manfred
4
Calantone, Roger J.
4
Day, George S.
4
Gupta, Sunil
4
Hartley, Robert F.
4
Jaworski, Bernard J.
4
Kitchen, Philip J.
4
Korzenny, Felipe
4
Lamb, Charles W.
4
Lindgreen, Adam
4
McCarthy, Edmund Jerome
4
Mohammad Falahat
4
Pauwels, Koen
4
Quelch, John A.
4
Ahlers, Grit Mareike
3
Anderson, Kym
3
Bellin, Howard
3
Bennett, Roger
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American Marketing Association
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European journal of marketing : EJM
1
The Irwin series in marketing
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ECONIS (ZBW)
7
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1
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
Saved in:
2
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
Saved in:
3
Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
-
2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
Saved in:
4
Basic marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2005
-
15. ed., internat. ed
Persistent link: https://www.econbiz.de/10001950109
Saved in:
5
"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P.
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001796334
Saved in:
6
Basic marketing : a managerial approach
MacCarthy, Edmund Jerome
;
Perreault, William D.
-
1984
-
8. ed
Persistent link: https://www.econbiz.de/10000695596
Saved in:
7
Consumer attitudes toward marketing in England and the United States
French, Warren A.
- In:
European journal of marketing : EJM
16
(
1982
)
6
,
pp. 20-30
Persistent link: https://www.econbiz.de/10001071489
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