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~person:"Phau, Ian"
~person:"Reijmersdal, Eva A. van"
~person:"Rosengren, Sara"
~subject:"Television advertising"
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Television advertising
Advertising effects
57
Werbewirkung
57
Advertising
33
Werbung
33
Consumer behaviour
27
Konsumentenverhalten
27
Internet marketing
13
Online-Marketing
13
Emotion
9
Product Placement
8
Product placement
8
Brand image
7
Children
7
Kinder
7
Markenimage
7
Psychology of advertising
7
Werbepsychologie
7
Fernsehwerbung
6
Target group
6
Zielgruppe
6
Australia
5
Australien
5
Brand
5
Computerspiel
5
Markenartikel
5
Public relations
5
Video game
5
advertising
5
Öffentlichkeitsarbeit
5
Brand management
4
Cognition
4
Creativity
4
Kognition
4
Kreativität
4
Markenführung
4
Sponsoring
4
Sponsorship
4
persuasion knowledge
4
Corporate disclosure
3
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Phau, Ian
Reijmersdal, Eva A. van
Rosengren, Sara
Bellman, Steven
12
Wilbur, Kenneth C.
12
Pelsmacker, Patrick de
10
Varan, Duane
9
Bakir, Aysen
6
Cantoni, Davide
6
Cauberghe, Verolien
6
Chesnes, Matthew
6
Dens, Nathalie
6
Jeong, Yongick
6
Jin, Ginger Zhe
6
Bursztyn, Leonardo
5
Grossman, Michael
5
Kent, Robert J.
5
Tekin, Erdal
5
Verhellen, Yann
5
Wada, Roy
5
Beal, Virginia
4
Guitart, Ivan A.
4
Hudders, Liselot
4
Joo, Mingyu
4
Marshall, John
4
Neijens, Peter C.
4
Reinares, Pedro
4
Romaniuk, Jenni
4
Schweidel, David A.
4
Wooley, Brooke
4
Arrazola Vacas, María
3
Bijmolt, Tammo H. A.
3
Boerman, Sophie C.
3
Fossen, Beth L.
3
Hartmann, Wesley R.
3
Hartnett, Nicole
3
Hevia Payá, José de
3
Huber, Frank
3
Kempe, David
3
Kennedy, Rachel
3
Klapper, Daniel
3
Rask, Amy
3
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International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of promotion management : JPM
1
Marketing intelligence & planning
1
Psychology & marketing
1
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ECONIS (ZBW)
6
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1
Predictors of commercial zapping during live prime-time television : an observation-based study identifies factors that drive TV channel switching
Dix, Stephen Richard
;
Phau, Ian
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011707582
Saved in:
2
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
3
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
4
Effects of sponsorship disclosure timing on the processing of sponsored content : a study on the effectiveness of European disclosure regulations
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 214-224
Persistent link: https://www.econbiz.de/10010341741
Saved in:
5
Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact
Dekker, Kim
;
Reijmersdal, Eva A. van
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 224-240
Persistent link: https://www.econbiz.de/10009754892
Saved in:
6
Measuring situational triggers of television channel switching
Dix, Steve
;
Phau, Ian
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
Saved in:
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