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~person:"Phau, Ian"
~source:"econis"
~subject:"Brand equity"
~subject:"Corporate social responsibility"
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Brand equity
Corporate social responsibility
Brand management
36
Markenführung
36
Consumer behaviour
32
Konsumentenverhalten
32
Luxury goods
23
Luxusgüter
23
Brand image
22
Markenimage
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20
Markenartikel
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Australia
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Australien
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Brand extension
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Emotion
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Fashion
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Beziehungsmarketing
3
Relationship marketing
3
luxury branding
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Brand love
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Brand loyalty
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Brand personality
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Corporate Social Responsibility
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Gesellschaft
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Ingredient branding
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Luxury brand
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Luxury brand attachment
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Luxury brands
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Measurement
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Messung
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Phau, Ian
Guzman, Francisco
9
Iglesias, Oriol
7
Baumgarth, Carsten
6
Binckebanck, Lars
6
Ind, Nicholas
6
Wong, IpKin Anthony
6
Gil Saura, Irene
5
Markovic, Stefan
5
Adeola, Ogechi
4
Anselmsson, Johan
4
Bodur, H. Onur
4
Christodoulides, George
4
Dwivedi, Abhishek
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Golob, Urša
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Maon, François
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Melewar, T. C.
4
Podnar, Klement
4
Powell, Shaun M.
4
Shuv-Ami, Avichai
4
Anabila, Peter
3
Bang, Nguyen
3
Barrio-García, Salvador del
3
Burmann, Christoph
3
Conrad, Christian
3
Fries, Anne
3
Grohmann, Bianca
3
Gupta, Suraksha
3
Gürhan-Canli, Zeynep
3
Hinson, Robert
3
Kaufmann, Hans Rüdiger
3
Keller, Kevin Lane
3
Kumar, V.
3
Last, Andy
3
Liu, Matthew Tingchi
3
Loureiro, Sandra Maria Correia
3
Luce, Fernando Bins
3
Merrilees, Bill
3
Monga, Alokparna Basu
3
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Australasian marketing journal
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Marketing intelligence & planning
1
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All
ECONIS (ZBW)
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1
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
2
CSR motives on situational scepticism towards luxury brands
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013172878
Saved in:
3
Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Tseng, …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
Saved in:
4
Pawning n00bs : insights into perceptions of brand extensions of the video game industry
Butcher, Luke
;
Tang, Ysobel
;
Phau, Ian
- In:
Australasian marketing journal
25
(
2017
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10011792004
Saved in:
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