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~person:"Pike, Steven D."
~person:"Schivinski, Bruno"
~person:"Toole, Andrew A."
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Brand equity"
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Brand image
7
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7
Brand management
6
Markenführung
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5
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5
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5
Online-Marketing
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brand equity
3
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AIRBNB
1
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Brand Equity
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Pike, Steven D.
Schivinski, Bruno
Toole, Andrew A.
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11
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10
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7
Bang Nguyen Viet
6
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Annales Universitatis Mariae Curie-Skłodowska / H
2
International journal of the economics of business
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
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ECONIS (ZBW)
8
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1
Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
2
Influencing COBRAs : the effects of
brand
equity
on the consumer's propensity to engage with brand-related content on social media
Schivinski, Bruno
;
Muntinga, Daan G.
;
Pontes, Halley M.
; …
- In:
Journal of strategic marketing
29
(
2021
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012424705
Saved in:
3
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
4
Measuring the store
brand
equity
Łukasik, Przemysław
;
Schivinski, Bruno
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
49
(
2015
)
1
,
pp. 81-88
Persistent link: https://www.econbiz.de/10011500786
Saved in:
5
The dynamic relationship between investments in
brand
equity
and firm profitability : evidence using trademark registrations
Crass, Dirk
;
Czarnitzki, Dirk
;
Toole, Andrew A.
- In:
International journal of the economics of business
26
(
2019
)
1
,
pp. 157-176
Persistent link: https://www.econbiz.de/10012182256
Saved in:
6
Antecedents of consumer-based store
brand
equity
: conceptual model
Łukasik, Przemysław
;
Schivinski, Bruno
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 169-175
Persistent link: https://www.econbiz.de/10011985672
Saved in:
7
The effect of social media commmunication on consumer perceptions of brands
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 189-214
Persistent link: https://www.econbiz.de/10011561356
Saved in:
8
The impact of brand communication on
brand
equity
through Facebook
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 31-53
Persistent link: https://www.econbiz.de/10011297938
Saved in:
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