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~person:"Pilarczyk, Bogna"
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Theory"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Innovation
Innovationsmanagement
Markenführung
Marketing theory
Marketingtheorie
Theory
Öffentlichkeitsarbeit
Marketing management
5
Marketingmanagement
5
Marketing
4
Poland
3
Polen
3
Theorie
3
Advertising
2
Lieferantenmanagement
2
Supplier relationship management
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Werbung
2
Advertising effects
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Computer-assisted marketing
1
Consumer behaviour
1
IT-gestütztes Marketing
1
Inter-firm cooperation
1
Konsumentenverhalten
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Kundenmanagement
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Market research
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Marktforschung
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Nonprofit marketing
1
Nonprofit-Marketing
1
Psychology of advertising
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Public relations
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Relationship marketing
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Unternehmenskooperation
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Value creation
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Fallstudiensammlung
Graue Literatur
Sammelwerk
Collection of articles of several authors
5
Non-commercial literature
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Polish
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Pilarczyk, Bogna
Bruhn, Manfred
21
Meffert, Heribert
20
Sheth, Jagdish N.
14
Homburg, Christian
13
Pepels, Werner
13
Bauer, Hans H.
12
Albers, Sönke
10
Wiedmann, Klaus-Peter
10
Franses, Philip Hans
9
Kleinaltenkamp, Michael
9
Fritz, Wolfgang
8
Hippner, Hajo
8
Belz, Christian
7
Wilde, Klaus D.
7
Ahlert, Dieter
6
Meyer, Jörn-Axel
6
Zerres, Michael P.
6
Backhaus, Klaus
5
Esch, Franz-Rudolf
5
Gatignon, Hubert A.
5
Nufer, Gerd
5
Tomczak, Torsten
5
Wierenga, Berend
5
Zerres, Christopher
5
Albach, Horst
4
Diller, Hermann
4
Herstatt, Cornelius
4
Hultink, Erik J.
4
Häusel, Hans-Georg
4
Kirchgeorg, Manfred
4
Langerak, Fred
4
Langner, Tobias
4
Link, Jörg
4
Melewar, T. C.
4
Paap, Richard
4
Plinke, Wulff
4
Roth, Peter
4
Soberman, David A.
4
Sojkin, Bogdan
4
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Zeszyty naukowe
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Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
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ECONIS (ZBW)
5
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Relacje na rynku business-to-business : rozwój, wartość, komunikacja
Leszczyński, Grzegorz
(
contributor
); …
-
2012
Persistent link: https://www.econbiz.de/10013444746
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2
Komunikacja rynkowa : strategie i instrumenty
Pilarczyk, Bogna
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009535388
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3
Komunikacja rynkowa : skuteczne, narzędzia i obszary zastosowania
Pilarczyk, Bogna
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008648927
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4
Komunikacja rynkowa : ewolucja, wyzwania, szanse
Pilarczyk, Bogna
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008648928
Saved in:
5
Marketing communications strategies
Pilarczyk, Bogna
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003677105
Saved in:
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