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~person:"Podnar, Klement"
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Brand management
7
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Podnar, Klement
Esch, Franz-Rudolf
140
Burmann, Christoph
128
Baumgarth, Carsten
98
Melewar, T. C.
76
Meffert, Heribert
66
Tomczak, Torsten
64
Huber, Frank
61
Keller, Kevin Lane
59
Bruhn, Manfred
57
Kleinaltenkamp, Michael
51
Ahlert, Dieter
48
Balmer, John M. T.
45
De Chernatony, Leslie
44
Backhaus, Klaus
43
Wiedmann, Klaus-Peter
41
Schmidt, Holger J.
40
Bang, Nguyen
38
Kernstock, Joachim
38
Loureiro, Sandra Maria Correia
38
Bauer, Hans H.
37
Merrilees, Bill
37
Phau, Ian
37
Foroudi, Pantea
34
Fournier, Susan
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Ind, Nicholas
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Sattler, Henrik
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Uggla, Henrik
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Christodoulides, George
31
Herrmann, Andreas
30
Gupta, Suraksha
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Guzman, Francisco
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Romaniuk, Jenni
29
Strebinger, Andreas
28
Cova, Bernard
27
Ko, Eunju
27
MacInnis, Deborah J.
27
Veloutsou, Cleopatra
27
Vrontis, Demetris
27
Woodside, Arch G.
27
Kreutzer, Ralf T.
26
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The journal of brand management : an international journal
4
Journal of business research : JBR
2
Contemplating corporate marketing, identity and communication
1
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ECONIS (ZBW)
7
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1
Special issue: brands and activism
Podnar, Klement
(
ed.
);
Golob, Urša
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014511547
Saved in:
2
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
3
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
4
Special issue: corporate social responsibility and brands
Golob, Urša
(
ed.
);
Podnar, Klement
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012060031
Saved in:
5
Researching CSR and brands in the here and now : an integrative perspective
Golob, Urša
;
Podnar, Klement
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10012060033
Saved in:
6
Consumers' identification with a brand
Tuškej, Urška
;
Podnar, Klement
- In:
Contemplating corporate marketing, identity and …
,
(pp. 60-72)
.
2010
Persistent link: https://www.econbiz.de/10008658059
Saved in:
7
Capturing the essence of a corporate brand personality : a Western brand in Eastern Europe
Rekom, Johan van
;
Jacobs, Gabriele
;
Verlegh, Peeter W. J.
; …
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 114-124
Persistent link: https://www.econbiz.de/10003458920
Saved in:
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