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~person:"Proserpio, Davide"
~person:"Zhang, Jie Jennifer"
~subject:"Beziehungsmarketing"
~subject:"Internet"
~subject:"Online-Handel"
~subject:"Social Web"
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Search: subject_exact:"Mundpropaganda"
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Beziehungsmarketing
Internet
Online-Handel
Social Web
Viral marketing
9
Virales Marketing
9
Internet marketing
6
Online-Marketing
6
Online retailing
5
online reviews
5
Consumer behaviour
4
E-commerce
4
Electronic Commerce
4
Konsumentenverhalten
4
Social web
4
electronic commerce
3
Advertising
2
Advertising planning
2
Hotel industry
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Hotellerie
2
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2
Marketingmanagement
2
TripAdvisor
2
Werbeplanung
2
Werbung
2
advertising
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hotels
2
social media
2
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China
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Comparison
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Proserpio, Davide
Zhang, Jie Jennifer
Law, Chun Hung Roberts
17
Filieri, Raffaele
12
Tan, Yong
9
Ye, Qiang
9
Balaji, M. S.
8
Bigné Alcañiz, J. Enrique
8
Dwivedi, Yogesh Kumar
8
Gopinath, Shyam
8
Jin, Ginger Zhe
8
Law, Rob
8
Li, Hengyun
8
Liu, Yong
8
Loureiro, Sandra Maria Correia
8
Mayzlin, Dina
8
Verlegh, Peeter
8
Akram, Umair
7
Bilgihan, Anil
7
Duan, Wenjing
7
Fan, Weiguo
7
Flavián Blanco, Carlos
7
Hu, Nan
7
Kim, Jong Min
7
Liang, Sai
7
Lu, Shijie
7
Schweidel, David A.
7
Sparks, Beverley
7
Trusov, Michael
7
Wallace, Elaine
7
Wu, Luorong
7
Xie, Karen L.
7
Berger, Jonah
6
Chu, Shu-Chuan
6
Dens, Nathalie
6
Fink, Klaus-J.
6
Hennig-Thurau, Thorsten
6
Hong, Yili
6
Lee, Jungmin
6
Luca, Michael
6
Mariani, Marcello M.
6
Moe, Wendy W.
6
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Journal of management information systems : JMIS
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
International journal of electronic marketing and retailing : IJEMR
1
Management information systems : mis quarterly
1
Marketing science
1
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ECONIS (ZBW)
7
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1
The market for fake reviews
He, Sherry
;
Hollenbeck, Brett
;
Proserpio, Davide
- In:
Marketing science
41
(
2022
)
5
,
pp. 896-921
Persistent link: https://www.econbiz.de/10013373616
Saved in:
2
The comparative performance of online referral channels in e-commerce
Duan, Wenjing
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
Saved in:
3
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
4
On self-selection biases in online product reviews
Hu, Nan
;
Pavlou, Paul A.
;
Zhang, Jie Jennifer
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 449-471
Persistent link: https://www.econbiz.de/10011689873
Saved in:
5
Online reputation management : estimating the impact of management responses on consumer reviews
Proserpio, Davide
;
Zervas, Georgios
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 645-665
Persistent link: https://www.econbiz.de/10011760355
Saved in:
6
How do consumer buzz and traffic in social media marketing predict the value of the firm?
Luo, Xueming
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
2
,
pp. 213-238
Persistent link: https://www.econbiz.de/10010243627
Saved in:
7
Third-person effect comparison between US and Chinese social networking website users : implications for online marketing and word-of-mouth communication
Zhang, Jie Jennifer
;
Daugherty, Terry
- In:
International journal of electronic marketing and …
3
(
2010
)
3
,
pp. 293-315
Persistent link: https://www.econbiz.de/10009234914
Saved in:
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